It might be hard to believe. But after the 1 400% rally of 2017, with wild swings along the way, the great crypto craze has cooled, at least for now. For the past month, bitcoin’s price has stalled between $8 500 and $11 300 — a minuscule range by its standards. And Internet searches for “bitcoin” have plunged, suggesting public interest has, too.

“The general public is now realising that this is not a risk-free, get-rich-quick investment opportunity and general interest has since diminished,” said Lucas Nuzzi, a senior analyst at Digital Asset Research.

The 2018 lull shows just how quickly investment fads can come and go. Gone for now are the days when bitcoin dominated talk at holiday tables. Stories lately look a lot like the ones in the back sections of financial papers — dry accounts of regulatory scrutiny, market structure and legal wrangling.

Online searches for “bitcoin” fell 82% from December highs, according to Google Trends. Tweets that mention the coin peaked on 7 December, at 155 600, and are now down to about 63 000, BitInfoCharts says. And the number of bitcoin transactions is off 60% from its record on 13 December, according to Blockchain.info.

December brought “Bitcoin Craze Propels Coinbase App to No 1 in Apple’s Store”. Now there’s “Bitcoin’s Wildest Days Are Over as Regulators Circle”. Indeed, bitcoin’s been in the news for all the wrong reasons lately.

Its price slumped on Wednesday after Google said it would prohibit cryptocurrency ads, following Facebook’s move from January. Major banks including JPMorgan and Bank of America banned crypto purchases on their credit cards, the Securities and Exchange Commission has stepped up cryptocurrency oversight and the US congress is holding hearings on how to treat the digital coins. Earlier this month, Allianz Global Investors argued that the coin’s “intrinsic value must be zero”.

“The story with bitcoin is pretty straightforward,” said Roger Kay, president of research firm Endpoint Technologies Associates. “It went up fast, and then came down even faster. Consumers who flocked to it late got burned. They are in the shadows now, licking their wounds. And others contemplating how to get rich quick are acutely aware that what goes up can come down, and maybe bitcoin isn’t the way to go about it.”

Bitcoin’s obituary

Of course, bitcoin’s obituary has been written countless times in its nine-year existence. In fact, 111 such stories appeared last year when it was on a tear, according to 99bitcoins.com. Almost 40 have been written so far in 2018, on track to top that level.

Still, just on Wednesday, people familiar with the matter said hedge fund billionaire Alan Howard made sizeable personal investments in cryptocurrencies last year. And even Allianz doesn’t think bitcoin is done for, not as long as the number of speculators and crypto true believers remains high. Coinbase says it still has more than 20m customers, though it’s not clear how many have been active recently.

And this isn’t bitcoin’s first slump. It’s had at least three declines of 70% or more since 2010 only to come back with a vengeance and reach higher highs.

For now, though, boring might be the new normal as the decline in public interest could leave bitcoin in what for it could be considered a tight range. Remember, after a rally boosted its price 84-fold in 2013, it tumbled back down in the next week and held there until lifting off again in 2017.