If Apple is going to make a success of its car project, it has to target the $230-billion luxury automobile market. But displacing 125-year-old incumbents like Mercedes-Benz won’t be straightforward.
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If Apple is going to make a success of its car project, it has to target the $230-billion luxury automobile market. But displacing 125-year-old incumbents like Mercedes-Benz won’t be straightforward.
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