Browsing: Fitbit

A slew of surveys have shown that many young people do not bother with wristwatches, using their cellphones to keep time instead. When Mintel, an industry analyst, surveyed Britons in 2010, it found 28% of 15 to 24-year-olds had no use for a wristwatch. Another survey, by YouGov, found that

Would you do more exercise if you could tell how much you’d already done on any given day and had set a goal you hadn’t yet reached? With its range of personal activity monitors, US-based Fitbit’s banking on the answer being “yes”. Of course, so, too, are Nike, Jawbone