Browsing: Fitbit

World
Fitbit unveils health-focused smartwatch

Fitbit desperately needs a hit. The company unveiled its first smartwatch on Monday, hoping that the health-focused features of the device will reverse the hardware maker’s declining influence in the wearables market

World
Jawbone goes bust, taking $900m with it

Jawbone is liquidating, though its CEO is starting again with a company that moves out of the fitness-tracker business in favour of health-related products, an area that deeper-pocketed rivals also are entering. Founded in 1999, Jawbone

David Glance
Fitbit’s fall signals end of wearables hype

As the market leader, Fitbit has always been regarded as being synonymous with wearables in general. Its launch as a public company was at a point when the hype of wearables was at a peak with claims of the technology bring about a revolution in

Top
Fitbit sales plummet as popularity wanes

Fitbit’s fourth-quarter revenue fell 19%, hurt by fading consumer demand for its once-popular wearable fitness trackers. Revenue in the quarter – which includes the holiday shopping season – dropped to $573,8m, the

World
Fitbit’s Pebble deal to help in fight with Apple

Fitbit, the fitness band maker, has acquired software assets from struggling smartwatch start-up Pebble Technology, a move that will help it better compete with Apple. The purchase excludes Pebble’s hardware, Fitbit said in a

David Glance
No, fitness trackers don’t make you fat

The headlines say it all. From “Fitness trackers ‘don’t help weight loss’” through to claims that fitness trackers can “make users fatter” and “That fitness tracker might actually make losing weight harder”. These conclusions by the

In-depth
Are fitness trackers a passing fad?

The market for activity tracking devices has proved a difficult one. One of the major fitness device manufacturers, Jawbone, recently announced it was laying off 15% of its staff. Fitbit, the market leader in these devices, has seen its share price drop to nearly 50% of its peak

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