Browsing: Fitbit

Fitbit desperately needs a hit. The company unveiled its first smartwatch on Monday, hoping that the health-focused features of the device will reverse the hardware maker’s declining influence in the wearables market

Jawbone is liquidating, though its CEO is starting again with a company that moves out of the fitness-tracker business in favour of health-related products, an area that deeper-pocketed rivals also are entering. Founded in 1999, Jawbone

As the market leader, Fitbit has always been regarded as being synonymous with wearables in general. Its launch as a public company was at a point when the hype of wearables was at a peak with claims of the technology bring about a revolution in

Fitbit’s fourth-quarter revenue fell 19%, hurt by fading consumer demand for its once-popular wearable fitness trackers. Revenue in the quarter – which includes the holiday shopping season – dropped to $573,8m, the

Fitbit, the fitness band maker, has acquired software assets from struggling smartwatch start-up Pebble Technology, a move that will help it better compete with Apple. The purchase excludes Pebble’s hardware, Fitbit said in a

The headlines say it all. From “Fitness trackers ‘don’t help weight loss’” through to claims that fitness trackers can “make users fatter” and “That fitness tracker might actually make losing weight harder”. These conclusions by the

The Internet of things (IoT) has far-reaching applications in many spheres of business and consumer life, including the world of health and fitness. Although many people may simply view the host of fitness and activity trackers as

The market for activity tracking devices has proved a difficult one. One of the major fitness device manufacturers, Jawbone, recently announced it was laying off 15% of its staff. Fitbit, the market leader in these devices, has seen its share price drop to nearly 50% of its peak