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Vodacom expects to sign up 10m M-Pesa mobile money users within three years. The telecommunications operator’s director in charge of the product’s launch, Romeo Kumalo, revealed the ambitious target during the product’s launch in Midrand, north of Johannesburg, on Tuesday.

Cellphone group Vodacom and its partner, financial services firm Nedbank, will launch M-Pesa, Kenya’s wildly popular money transfer service, in SA at the end of August. The two companies have set 31 August as the date for the product’s official SA launch.