Browsing: Simon Camerer

News
Why Cell C ditched Trevor Noah

Cell C is shaking up its approach to marketing and advertising. Comedian Trevor Noah, who had become synonymous with the brand, is out. In is a more “experiential and testimonial-style” approach to capturing market share. Cell C, which has just over 10% of the mobile market in SA, has released a new

News
Cell C’s Camerer to take marketing reins at MultiChoice

Simon Camerer, the man who “appointed” comedian Trevor Noah as Cell C’s CEO (“chief experience officer”) and who led the makeover of the cellular operator’s brand, is set to take the top sales and marketing job at DStv operator MultiChoice on 1 February. Camerer resigned as Cell C’s marketing director at the end of last year after

News
Cell C’s marketing man to remain in tech sector

Cell C marketing director Simon Camerer, the man behind the recent corporate rebranding at Cell C and the advertising campaigns that got rival Vodacom seeing red, is leaving the cellular operator at the end of the year after more than seven years in the position. He says he plans to take a break

News
Cell C broadband specials to end

Cell C will introduce new broadband products in the next few weeks and bring its long-running special offers, introduced a year ago, to an end. The company, which has rolled out 1 900 third-generation mobile broadband towers

In-depth
SA Newsmakers of the Year (part 2)

Here they are. TechCentral’s top-five newsmakers of 2010. Our “Newsmakers of the Year” award is presented to individuals we believe had the biggest impact on SA’s technology sector in the past 12 months. For the most

News
Cell C switches on Nelspruit 3G

Cell C is continuing to expand it national third-generation (3G) mobile network, announcing on Tuesday that it has launched high-speed Internet services in Mpumalanga capital Nelspruit. The operator, which is the first to deploy a wide-scale broadband