Apple apologised on Thursday after an advertisement for its latest iPad Pro model sparked an online backlash.
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An advertising “misstep” by Apple has set social media ablaze, with the company facing rare condemnation.
Apple is developing its own chip to run AI software in data centres, the Wall Street Journal reported on Monday.
Apple’s quarterly results beat modest expectations as the iPhone maker unveiled a record share buyback programme.
Analysts see iPhone sales, which account for about half of Apple’s revenue, falling 10.4% in the first three months of 2024.
Apple has teams investigating a push into personal robotics, according to people familiar with the situation.
Big Tech is facing its biggest challenge in decades as antitrust regulators crack down on alleged anticompetitive practices.
Apple is in talks to build Google’s Gemini artificial intelligence engine into the iPhone, according to a report.
Apple plans to disclose more about its plans to put generative artificial intelligence to use later this year, CEO Tim Cook said.
Investors fear Apple is losing clout in China, a long-prized market that generates roughly a fifth of its sales.