Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      Public money, private plans: MPs demand Post Office transparency

      13 June 2025

      Coal to cash: South Africa gets major boost for energy shift

      13 June 2025

      China is behind in AI chips – but for how much longer?

      13 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      10 red flags for Apple investors

      13 June 2025
    • World

      Yahoo tries to make its mail service relevant again

      13 June 2025

      Qualcomm shows off new chip for AI smart glasses

      11 June 2025

      Trump tariffs to dim 2025 smartphone shipments

      4 June 2025

      Shrimp Jesus and the AI ad invasion

      4 June 2025

      Apple slams EU rules as ‘flawed and costly’ in major legal pushback

      2 June 2025
    • In-depth

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025

      South Africa unveils big state digital reform programme

      12 May 2025

      Is this the end of Google Search as we know it?

      12 May 2025
    • TCS

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025

      TCS+ | The future of mobile money, with MTN’s Kagiso Mothibi

      6 June 2025

      TCS+ | AI is more than hype: Workday execs unpack real human impact

      4 June 2025

      TCS | Sentiv, and the story behind the buyout of Altron Nexus

      3 June 2025

      TCS | Signal restored: Unpacking the Blue Label and Cell C turnaround

      28 May 2025
    • Opinion

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025

      South Africa’s next crisis? Being offline in an AI-driven world

      2 June 2025

      Digital giants boost South African news media – and get blamed for it

      29 May 2025

      Solar panic? The truth about SSEG, fines and municipal rules

      14 April 2025

      Data protection must be crypto industry’s top priority

      9 April 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » IT services » TCS+ | Data is key to any CX strategy: key insights from CallMiner

    TCS+ | Data is key to any CX strategy: key insights from CallMiner

    Promoted | In this TCS+ interview, CallMiner's Frank Sherlock explores how businesses can leverage data to improve their operations, enhance customer experience and drive growth.
    By CallMiner12 May 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Frank Sherlock

    This year is set to be a difficult one for customer experience (CX) professionals as entities in every sector struggle to focus on customers while staying afloat in turbulent economic times.

    CX teams will need to transform, and those that can help their companies achieve their brand goals and aspirations will thrive despite shrinking corporate budgets. To do this, they need data, as it is the cornerstone of any successful CX strategy and is integral to boosting brand loyalty and advocacy.

    To unpack the importance of data for business improvements, TechCentral last week hosted an episode of the TCS+ technology show that brought together experts in the field of data analytics.

    TCS+ host Yaliwe Soko spoke to Frank Sherlock, vice president of international operations at CallMiner, and explored how businesses can leverage data to improve their operations, enhance customer experience and drive growth. Watch or listen to the full discussion below.

    It emerged in the interview that data is essential for making better business decisions. Sherlock emphasised that data provides valuable insights into customers’ needs, preferences and behaviours. By leveraging data analytics tools, businesses can harness this information to optimise their products, services and operations.

    Watch this episode of TCS+

    Moreover, Sherlock discussed how CX is a crucial element of business success. CallMiner highlighted the importance of using data to improve customer experience, citing examples of how businesses can use customer feedback and sentiment analysis to identify pain points and deliver personalised experiences.

    Data governance and security are critical, Sherlock said, and stressed the importance of implementing robust data governance policies and security measures to protect customer data and comply with regulatory requirements.

    Finally, he said the human element is still crucial in data analytics. Despite the increasing prevalence of automated analytics tools, human judgment and expertise are still necessary for interpreting data and making informed business decisions.

    Listen to this episode of TCS+

    Overall, the interview provides valuable insights into the importance of data for business improvement. Businesses that can harness the power of data analytics will gain a competitive advantage by making better decisions, enhancing customer experience and driving revenue growth.

    However, data governance and security are critical considerations, and human judgment and expertise remain key to effective data analytics.

    Learn more by downloading the Driving Business Improvement with Conversation Analytics white paper that explores how competing with CX requires the right strategy and technology.

    Subscribe to our tech shows for free

    To subscribe to any of TechCentral’s shows, including the TechCentral Show (TCS), TCS+ or Everything PC, please use the links below:

    The TechCentral Show – TCS

    • YouTube
    • Spotify
    • Apple
    • Pocket Casts
    • Player.fm
    • RSS

    TCS+

    • YouTube
    • Spotify
    • Apple
    • Pocket Casts
    • Player.fm
    • RSS

    Everything PC

    • YouTube
    • Spotify
    • Apple
    • Pocket Casts
    • Player.fm
    • RSS

    TCS+ episodes are paid for by the party concerned.

    Get the latest and best South African tech news



    CallMiner CX Frank Sherlock TCS Yaliwe Soko
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleWhat is Russia’s Snake malware, and why is it so dangerous?
    Next Article Mashatile to meet top CEOs amid investment strike

    Related Posts

    TCS+ | AI is more than hype: Workday execs unpack real human impact

    4 June 2025

    TCS | Sentiv, and the story behind the buyout of Altron Nexus

    3 June 2025

    Elevating customer experience – the strategic role of AI

    26 May 2025
    Add A Comment

    Comments are closed.

    Company News

    Huawei Watch Fit 4 Series: smarter sensors, sharper design, stronger performance

    13 June 2025

    Change Logic and BankservAfrica set new benchmark with PayShap roll-out

    13 June 2025

    SAPHILA 2025 – transcending with purpose, connection and AI-powered vision

    13 June 2025
    Opinion

    Beyond the box: why IT distribution depends on real partnerships

    2 June 2025

    South Africa’s next crisis? Being offline in an AI-driven world

    2 June 2025

    Digital giants boost South African news media – and get blamed for it

    29 May 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.