Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Xneelo breaks ground on second Samrand data centre

      Xneelo breaks ground on second Samrand data centre

      3 February 2026
      Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

      Heavyweights backing ZARU, a new rand-based stablecoin

      3 February 2026
      China's Haier takes aim at Samsung, LG and Hisense in South Africa

      China’s Haier takes aim at Samsung, LG and Hisense in South Africa

      3 February 2026
      South African tech start-ups that sold big on the world stage

      South African tech start-ups that sold big on the world stage

      3 February 2026
      Standard Bank branches are going cashless - Kabelo Makeke

      Standard Bank branches are going cashless

      3 February 2026
    • World
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
      Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel takes another hit

      23 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » Tesla without Elon Musk? Time to ponder the once unthinkable

    Tesla without Elon Musk? Time to ponder the once unthinkable

    By Agency Staff28 September 2018
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Elon Musk. Image: JD Lasica (CC-BY-2.0)

    It is nearly impossible to imagine Tesla without Elon Musk — its chairman, CEO, largest shareholder and public face.

    But the Securities and Exchange Commission’s lawsuit on Thursday has raised questions about the executive’s future at the clean-energy company, sending shares spiralling lower. The agency accuses Musk, 47, of misleading investors with his infamous 7 August tweet about taking Tesla private, and seeks to ban him from serving as a director or officer.

    That possibility, however remote, cast a pall on the final days of a rocky quarter and is likely to renew concerns about Tesla’s lack of an operating chief or a clear number two. This weekend was supposed to be a celebratory milestone, with thousands of Model 3 sedans finally making their way to customers at delivery centres across the country as the company made a final push to achieve sustainable profits. But once again, drama surrounding Musk is taking centre stage.

    This may give the board the backbone to put Musk in a visionary role. Shareholders want him to stay on as the visionary

    “If Elon Musk resigns or is not the CEO, Tesla is a fundamentally different company that is less attractive to us,” said Ross Gerber, CEO of Gerber Kawasaki in Santa Monica, California, which holds Tesla stock.

    The shares plummeted 12% in after-hours trading Thursday, after closing at US$307.52. Aside from the drama surrounding Musk’s tweet saying Tesla may go private — and his decision less than three weeks later to stay public — the company has been grappling with the departure of several top executives, most recently Liam O’Connor, vice president of global supply chain management, and Justin McAnear, vice president of worldwide finance. The US justice department has also opened a fraud investigation.

    Tesla and its board “are fully confident in Elon, his integrity, and his leadership of the company,” they said in a joint statement Thursday. “Our focus remains on the continued ramp of Model 3 production and delivering for our customers, shareholders and employees.”

    Tesla has recently emerged from months of what Musk called “production hell” to “delivery logistics hell”. The company is in a race to get its key Model 3 vehicles to customers by the end of the third quarter, which will likely lead to “huge” sales figures just as some investors flee with the SEC suit, Gerber said.

    ‘Stress and meltdowns’

    “Tesla is going to blow the sales numbers out of the water, but Elon’s stress and meltdowns over these past months have had a real impact on the company,” he said.

    Musk was uncharacteristically silent on Twitter on Thursday, but said in an e-mailed statement that “this unjustified action by the SEC leaves me deeply saddened and disappointed”. Tesla’s board, which includes Musk’s brother Kimbal Musk, is widely seen by corporate governance experts as being closely aligned with the CEO. The company itself wasn’t targeted in the lawsuit.

    “This was clearly a self-inflicted wound and it comes at a time that is critical for Tesla, which doesn’t need any more challenges,” said Michelle Krebs, senior analyst with researcher AutoTrader. “They’re under financial pressure to turn things around and facing an onslaught of new competitors.”

    In the spring, shareholders rejected a proposal to split Musk’s role as chairman and CEO and awarded him an unprecedented compensation package that paves the way for him to stay at the company.

    “There’s a 50-50 chance Musk gets removed as CEO but there’s a 95% chance that he stays at the company,” said Gene Munster of Loup Ventures. “I think the SEC lawsuit has scared people. This may give the board the backbone to put Musk in a visionary role. Shareholders want him to stay on as the visionary.”

    There’s a ton of risk for the stock because the Tesla story is all about continuing to gain access to the capital markets

    Tesla makes the Model S sedan, Model X SUV and the Model 3 at its lone auto plant in Fremont, California. The company has huge ambitions to disrupt not just the car industry but the energy markets by selling large batteries to utilities. Musk has a laundry list of big, capital-intensive projects on his to-do list: a factory in China, a semi truck, a Model Y crossover vehicle, self-driving technology and a solar roof product that is still being developed.

    Tesla’s lofty market valuation — $52-billion at the close on Thursday — hinges on the expectation that Musk will deliver on those goals, said Maryann Keller, an independent auto industry consultant who used to be on the former Dollar Thrifty Automotive Group board.

    Tesla also has more than $10-billion of debt, but only $2.2-billion in cash on its balance sheet as of the end of the second quarter. Musk traditionally has had little trouble raising money on Wall Street.

    “Without Elon, Tesla would be a debt-laden automaker that’s burning a ton of cash,” said David Whiston, an analyst with Morningstar in Chicago.

    “There’s a ton of risk for the stock because the Tesla story is all about continuing to gain access to the capital markets,” he said. “As a potential investor, do you really want to invest in this company without Elon Musk? Personally, I think it would be very dangerous to do so.”  — Reported by Dana Hull, Keith Naughton and David Welch, (c) 2018 Bloomberg LP



    Elon Musk Tesla top
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleWhy the Bathabile Dlamini judgment is so significant
    Next Article Microsoft in deal to connect entire VW fleet to the cloud

    Related Posts

    SpaceX acquires xAI in record-breaking deal

    SpaceX acquires xAI in record-breaking deal

    3 February 2026
    Starlink updates privacy policy to allow consumer data to train AI

    Privacy alarm as SpaceX opens Starlink user data to AI models

    2 February 2026
    A single Musk super-company may be taking shape - Elon Musk

    A single Musk super-company may be taking shape

    30 January 2026
    Company News
    Breaking silos with SAS: Agile insurance in an uncertain world

    Breaking silos with SAS: agile insurance in an uncertain world

    2 February 2026
    Stellar year expected for Digicloud Africa and its reseller partners - Gregory MacLennan

    Stellar year expected for Digicloud Africa and its reseller partners

    2 February 2026
    How to subscribe to South Africa's best tech podcasts - TechCentral

    How to subscribe to South Africa’s best tech podcasts

    2 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Xneelo breaks ground on second Samrand data centre

    Xneelo breaks ground on second Samrand data centre

    3 February 2026
    Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

    Heavyweights backing ZARU, a new rand-based stablecoin

    3 February 2026
    China's Haier takes aim at Samsung, LG and Hisense in South Africa

    China’s Haier takes aim at Samsung, LG and Hisense in South Africa

    3 February 2026
    South African tech start-ups that sold big on the world stage

    South African tech start-ups that sold big on the world stage

    3 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}