Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      How AI agents are reshaping banking in South Africa - Lindelani Ramukumba, Absa

      How agentic AI is reshaping banking in South Africa

      5 April 2026
      South Africa's 5G boom is bypassing rural areas: Icasa

      South Africa’s 5G boom is bypassing rural areas: Icasa

      5 April 2026
      WhatsApp is eating South African operators' revenue

      WhatsApp is eating South African operators’ revenue

      4 April 2026
      DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

      DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

      4 April 2026
      Gaping holes in South African government cyber defences

      Gaping holes in South African government cyber defences

      2 April 2026
    • World
      Amazon in talks to buy satellite operator Globalstar

      Amazon in talks to buy satellite operator Globalstar

      2 April 2026

      Apple plans to open Siri to rival AI services

      27 March 2026
      It's official: ads are coming to ChatGPT

      It’s official: ads are coming to ChatGPT

      23 March 2026
      Mystery Chinese AI model revealed to be Xiaomi's

      Mystery Chinese AI model revealed to be Xiaomi’s

      19 March 2026
      A mystery AI model has developers buzzing

      A mystery AI model has developers buzzing

      18 March 2026
    • In-depth
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
    • TCS
      TCS | MTN's Divysh Joshi on the strategy behind Pi - Divyesh Joshi

      TCS | MTN’s Divyesh Joshi on the strategy behind Pi

      1 April 2026
      Anoosh Rooplal

      TCS | Anoosh Rooplal on the Post Office’s last stand

      27 March 2026
      Meet the CIO | HealthBridge CTO Anton Fatti on the future of digital health

      Meet the CIO | Healthbridge CTO Anton Fatti on the future of digital health

      23 March 2026
      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses - Clare Loveridge and Jason Oehley

      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses

      19 March 2026
      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience - Theo van Zyl

      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience

      13 March 2026
    • Opinion
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » Tesla without Elon Musk? Time to ponder the once unthinkable

    Tesla without Elon Musk? Time to ponder the once unthinkable

    By Agency Staff28 September 2018
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Elon Musk. Image: JD Lasica (CC-BY-2.0)

    It is nearly impossible to imagine Tesla without Elon Musk — its chairman, CEO, largest shareholder and public face.

    But the Securities and Exchange Commission’s lawsuit on Thursday has raised questions about the executive’s future at the clean-energy company, sending shares spiralling lower. The agency accuses Musk, 47, of misleading investors with his infamous 7 August tweet about taking Tesla private, and seeks to ban him from serving as a director or officer.

    That possibility, however remote, cast a pall on the final days of a rocky quarter and is likely to renew concerns about Tesla’s lack of an operating chief or a clear number two. This weekend was supposed to be a celebratory milestone, with thousands of Model 3 sedans finally making their way to customers at delivery centres across the country as the company made a final push to achieve sustainable profits. But once again, drama surrounding Musk is taking centre stage.

    This may give the board the backbone to put Musk in a visionary role. Shareholders want him to stay on as the visionary

    “If Elon Musk resigns or is not the CEO, Tesla is a fundamentally different company that is less attractive to us,” said Ross Gerber, CEO of Gerber Kawasaki in Santa Monica, California, which holds Tesla stock.

    The shares plummeted 12% in after-hours trading Thursday, after closing at US$307.52. Aside from the drama surrounding Musk’s tweet saying Tesla may go private — and his decision less than three weeks later to stay public — the company has been grappling with the departure of several top executives, most recently Liam O’Connor, vice president of global supply chain management, and Justin McAnear, vice president of worldwide finance. The US justice department has also opened a fraud investigation.

    Tesla and its board “are fully confident in Elon, his integrity, and his leadership of the company,” they said in a joint statement Thursday. “Our focus remains on the continued ramp of Model 3 production and delivering for our customers, shareholders and employees.”

    Tesla has recently emerged from months of what Musk called “production hell” to “delivery logistics hell”. The company is in a race to get its key Model 3 vehicles to customers by the end of the third quarter, which will likely lead to “huge” sales figures just as some investors flee with the SEC suit, Gerber said.

    ‘Stress and meltdowns’

    “Tesla is going to blow the sales numbers out of the water, but Elon’s stress and meltdowns over these past months have had a real impact on the company,” he said.

    Musk was uncharacteristically silent on Twitter on Thursday, but said in an e-mailed statement that “this unjustified action by the SEC leaves me deeply saddened and disappointed”. Tesla’s board, which includes Musk’s brother Kimbal Musk, is widely seen by corporate governance experts as being closely aligned with the CEO. The company itself wasn’t targeted in the lawsuit.

    “This was clearly a self-inflicted wound and it comes at a time that is critical for Tesla, which doesn’t need any more challenges,” said Michelle Krebs, senior analyst with researcher AutoTrader. “They’re under financial pressure to turn things around and facing an onslaught of new competitors.”

    In the spring, shareholders rejected a proposal to split Musk’s role as chairman and CEO and awarded him an unprecedented compensation package that paves the way for him to stay at the company.

    “There’s a 50-50 chance Musk gets removed as CEO but there’s a 95% chance that he stays at the company,” said Gene Munster of Loup Ventures. “I think the SEC lawsuit has scared people. This may give the board the backbone to put Musk in a visionary role. Shareholders want him to stay on as the visionary.”

    There’s a ton of risk for the stock because the Tesla story is all about continuing to gain access to the capital markets

    Tesla makes the Model S sedan, Model X SUV and the Model 3 at its lone auto plant in Fremont, California. The company has huge ambitions to disrupt not just the car industry but the energy markets by selling large batteries to utilities. Musk has a laundry list of big, capital-intensive projects on his to-do list: a factory in China, a semi truck, a Model Y crossover vehicle, self-driving technology and a solar roof product that is still being developed.

    Tesla’s lofty market valuation — $52-billion at the close on Thursday — hinges on the expectation that Musk will deliver on those goals, said Maryann Keller, an independent auto industry consultant who used to be on the former Dollar Thrifty Automotive Group board.

    Tesla also has more than $10-billion of debt, but only $2.2-billion in cash on its balance sheet as of the end of the second quarter. Musk traditionally has had little trouble raising money on Wall Street.

    “Without Elon, Tesla would be a debt-laden automaker that’s burning a ton of cash,” said David Whiston, an analyst with Morningstar in Chicago.

    “There’s a ton of risk for the stock because the Tesla story is all about continuing to gain access to the capital markets,” he said. “As a potential investor, do you really want to invest in this company without Elon Musk? Personally, I think it would be very dangerous to do so.”  — Reported by Dana Hull, Keith Naughton and David Welch, (c) 2018 Bloomberg LP

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Elon Musk Tesla top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleWhy the Bathabile Dlamini judgment is so significant
    Next Article Microsoft in deal to connect entire VW fleet to the cloud

    Related Posts

    Starlink fires back after Namibia rejects licence bid

    Starlink fires back after Namibia rejects licence bid

    30 March 2026
    Namibia rejects Starlink

    Namibia rejects Starlink

    24 March 2026
    How Elon Musk's Hyperloop sucked up billions and delivered nothing

    How Elon Musk’s Hyperloop sucked up billions and delivered nothing

    22 March 2026
    Company News
    Synthesis helps financial enterprises transform with new Gemini Enterprise - Digicloud Africa

    Synthesis helps financial enterprises transform with new Gemini Enterprise

    2 April 2026
    The next churn wave is already in your contact centre conversations - CallMiner

    The next churn wave is already in your contact centre conversations

    2 April 2026
    Mining's problem isn't output, it's execution - Workday

    Mining’s problem isn’t output, it’s execution – Workday

    1 April 2026
    Opinion
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    How AI agents are reshaping banking in South Africa - Lindelani Ramukumba, Absa

    How agentic AI is reshaping banking in South Africa

    5 April 2026
    South Africa's 5G boom is bypassing rural areas: Icasa

    South Africa’s 5G boom is bypassing rural areas: Icasa

    5 April 2026
    WhatsApp is eating South African operators' revenue

    WhatsApp is eating South African operators’ revenue

    4 April 2026
    DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

    DeepSeek V4 to run on Huawei silicon as China builds its own AI stack

    4 April 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}