TechCentral is the largest technology news website in South Africa focused exclusively on a business audience of ICT decision makers. The publication is the best place to reach this valuable market segment.
While there are many technology publications in South Africa, many — if not most — are targeted at a consumer audience. Which is fine. But TechCentral is different. When it comes to business-to-business technology news platforms, the publication is the market leader, analytics data from Narratiive — the audience measurement platform used by South African publishers — shows.
“TechCentral has shown solid readership growth over the past 18 months, helped by work-from-home measures, as more and more readers turn to the Internet for high-quality news, analysis and opinion. Indeed, a permanent structural shift is taking place from print to digital, and there has been a strong growth in demand from companies looking to reach our incredibly valuable audience,” said TechCentral publisher Duncan McLeod.
TechCentral partners with a growing list of companies in the ICT sector, helping them engage with the right technology decision makers, said digital director Michelle Losco.
“The publication’s commercial offerings allow clients exposure through high-profile display advertising, thought leadership pieces, rich media and podcast interviews to educate and encourage dialogue with their most targeted prospects, and to expand their business opportunities,” Losco said.
For more information about how TechCentral can help grow your business by reaching the right audience every time, please don’t hesitate to contact Natalie Kock today.
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