Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      South Africa's EV sales nearly double - but the base is still tiny

      South Africa’s EV sales nearly double – but the base is still tiny

      9 June 2026
      MTN enlists Alipay owner to turn MoMo into a super app

      MTN enlists Alipay owner to turn MoMo into a super app

      9 June 2026
      The clock is ticking on South African banks' biggest advantage

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026
      Apple finally overhauls Siri in late bid to catch AI rivals - Tim Cook

      Apple finally overhauls Siri in late bid to catch AI rivals

      9 June 2026
      OpenAI filing sets up a trio of trillion-dollar tech IPOs

      OpenAI filing sets up a trio of trillion-dollar tech IPOs

      9 June 2026
    • World
      Meta declares war on Israeli spyware firm

      Meta declares war on Israeli spyware firm

      8 June 2026
      Meta takes on OpenAI and Anthropic in enterprise AI

      Meta takes on OpenAI and Anthropic in enterprise AI

      4 June 2026
      AI demand sparks 'chipflation' warning

      AI demand sparks ‘chipflation’ warning

      4 June 2026
      Astronomers discover exoplanets with magnetic fields

      Strange winds reveal magnetic fields on distant ‘hot Jupiters’

      2 June 2026
      AI giant Anthropic files for landmark US listing

      AI giant Anthropic files for landmark US listing

      1 June 2026
    • In-depth
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
    • TCS
      Watts & Wheels S1E5: 'A Bentley of the bush and a car that swims'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
      TCS | The Cape Town start-up listening for TB with AI - Braden van Breda

      TCS | The Cape Town start-up listening for TB with AI

      4 May 2026
    • Opinion

      Clashing judgments leave South Africa’s crypto law unsettled

      2 June 2026
      The author, Pambos Soteriades

      The trap inside South Africa’s banking MVNO boom

      1 June 2026
      The hidden cost of social media age bans is everyone's privacy - Petrus Potgieter

      The hidden cost of social media age bans is everyone’s privacy

      29 May 2026
      Treasury's crypto crackdown is a betrayal of Mandela's promise - Duncan McLeod

      Treasury’s crypto crackdown is a betrayal of Mandela’s promise

      22 May 2026
      South Africa is sleepwalking into another AI policy failure - Celeste Labuschagne

      South Africa is sleepwalking into another AI policy failure

      20 May 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Alan Knott-Craig Jr » The importance of risking everything

    The importance of risking everything

    By Editor27 September 2011
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    [By Alan Knott-Craig]

    An entrepreneur is anyone who risks everything to follow their passion. Period.

    The key ingredient is “risk everything”: all in, no going back, no plan B, sell your house if it doesn’t work. This is not easy. This single element — everything — separates the entrepreneurs from the business owners.

    Starting a business doesn’t make you an entrepreneur — it makes you a business owner. Being an entrepreneur simply means risking everything, whether it’s taking a new job, joining an NGO, or starting a business. Risk everything.

    Only those that are totally passionate, slightly crazy and truly believe in their ability to make a difference can do this. And it’s a lot easier when you’re young and don’t have responsibilities like kids and a mortgage. If it takes balls to do it when you’re 25, it takes much bigger balls to do it when you’re 45.

    No one takes this kind of risk without being absolutely convinced it is worthwhile. And “worthwhile” is not only about the money. Worthwhile means you are chasing something meaningful. Something that will change the world. Worthwhile means doing what you love. Who wants to risk everything on a dream that entails doing what you hate? In my case, auditing ranks just below gardening on my personal top 10 000 things to do during the day. Hence, I am no longer an auditor.

    You must risk everything, and to do so you must be screamingly passionate about your dream. Irresponsible? Yes. Insane? A tad. Entrepreneurship is not for clinically sane people.

    Society frowns upon risk takers. For every one person that says “go for it!” there are 10 people that say “what about your children?”

    The guilt kicks in. You look at your daughter’s innocent face and picture telling her that she can’t have that bike she wants for her birthday. And you cave.

    Why? Because you’re afraid of what other people will think when you fail. You’re afraid of what your daughter will think. News flash: when your daughter is older she will be a tad upset that you forwent the one opportunity you had to become the next Steve Jobs or JK Rowling. And who cares what other people think anyway?

    In the end, it’s your decision. If you fail you’ll be standing by yourself, so you may as well do so on your own terms.

    It’s not necessary for everyone to risk it all. It’s only necessary for those few who wake up every day with a gnawing doubt that this just isn’t it.

    Committed and immune to the crowd? Great. Well done. The next question is always “how do I find the money?” An article for another day. In any case, your choice to be an entrepreneur is not subject to funding. Make the call, then find the money.

    But whatever you do, do it quickly.

    The rest of the world has plenty of ideas and cash. And that world is turning its fire hose in the direction of SA and Africa. And when that tidal wave hits our shores, your dreams will become that much harder to turn into reality. Today, it’s an open playing field. Tomorrow, the competition will be big. Facebook big. You need to be up and running before they arrive.

    It’s a land grab right now. Virgin territory for those with a belief in the potential of our country and continent and the balls to chase that dream.

    So it’s simple. Risk everything. Ignore the crowd. Start now.

    • Alan Knott-Craig is CEO of World of Avatar, which last week said it was acquiring mobile messaging platform MXit. This column was originally published here and is used with permission
    • Subscribe to our free daily newsletter
    • Follow us on Twitter or on Facebook
    • Visit our sister website, SportsCentral (still in beta)
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Alan Knott-Craig World of Avatar
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMTN gets more aggressive in data
    Next Article Tutani to head Icasa’s compliance committee

    Related Posts

    Treasury's crypto crackdown is a betrayal of Mandela's promise - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026
    TCS | Alan Knott-Craig unveils Fibertime's big bet on township fibre

    TCS | Alan Knott-Craig unveils Fibertime’s big bet on township fibre

    15 August 2025
    TCS Legends | Joan Joffe on building Joffe Associates - and helping launch Vodacom

    TCS Legends | Joan Joffe on building Joffe Associates – and helping launch Vodacom

    21 May 2024
    Company News
    South Africa's operators solved fintech. Digital identity is next - Contactable

    South Africa’s operators solved fintech. Digital identity is next

    9 June 2026
    ASUS PE1100N – a compact industrial workhorse built for the realities of edge AI

    Built for the factory floor: inside the ASUS PE1100N edge AI computer

    9 June 2026
    Entries open for Everlytic's You Mailed It Email Marketing Awards 2026

    Entries open for Everlytic’s You Mailed It Email Marketing Awards 2026

    8 June 2026
    Opinion

    Clashing judgments leave South Africa’s crypto law unsettled

    2 June 2026
    The author, Pambos Soteriades

    The trap inside South Africa’s banking MVNO boom

    1 June 2026
    The hidden cost of social media age bans is everyone's privacy - Petrus Potgieter

    The hidden cost of social media age bans is everyone’s privacy

    29 May 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    South Africa's operators solved fintech. Digital identity is next - Contactable

    South Africa’s operators solved fintech. Digital identity is next

    9 June 2026
    South Africa's EV sales nearly double - but the base is still tiny

    South Africa’s EV sales nearly double – but the base is still tiny

    9 June 2026
    MTN enlists Alipay owner to turn MoMo into a super app

    MTN enlists Alipay owner to turn MoMo into a super app

    9 June 2026
    The clock is ticking on South African banks' biggest advantage

    The clock is ticking on South African banks’ biggest advantage

    9 June 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}