Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Musk's Terafab: 1 300 Loftus Versfeld pitches under one roof

      Musk’s Terafab: 1 300 Loftus Versfeld pitches under one roof

      13 August 2026
      South Africa targets 2030 for its first satellite launch from home soil

      South Africa targets 2030 for its first satellite launch from home soil

      13 August 2026
      New poll undermines the case against a Starlink deal

      New poll undermines the case against a Starlink deal

      13 August 2026
      Meet the CIO | Discovery's Derek Wilcocks on AI, guardrails and growth

      Meet the CIO | Derek Wilcocks on how AI personalised Vitality

      13 August 2026
      AI spreads at Standard Bank, but the tech bill barely budges

      AI spreads at Standard Bank, but the tech bill barely budges

      13 August 2026
    • World
      Russia building its own Starlink - and faster than expected - Vadym Skibitskyi

      Russia building its own Starlink – and faster than expected

      11 August 2026
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
    • In-depth
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS+ | Specops' Darren James on continuous trust in an AI world

      TCS+ | Specops’ Darren James on continuous trust in an AI world

      7 August 2026
      TCS+ | How AI is turning hardware into a subscription service - Shane van der Merwe Merchant West

      TCS+ | How AI is turning hardware into a subscription service

      6 August 2026
      TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

      TCS+ | Why South African workers must become supervisors of digital labour

      31 July 2026
      TCS | Rapid deployment rules can't work without municipalities: ACT - Nomvuyiso Batyi

      TCS | Icasa’s rules skip the real bottleneck: ACT

      30 July 2026
      TCS+ | iStore Business on why Apple makes sense for SMEs - Sudesh Pillay and Tamia Nontsikelelo

      TCS+ | iStore Business on why Apple makes sense for SMEs

      30 July 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Retail and e-commerce » Trial to test Google’s app marketplace power

    Trial to test Google’s app marketplace power

    Google is facing off with Epic Games in an antitrust fight targeting the tech giant’s control over its Google Play store.
    By Agency Staff6 November 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Tim Sweeney. Image: Official GDC

    Google is facing off with Epic Games at a trial this week in an antitrust fight targeting the technology giant’s control over its money-spinning Google Play app store.

    The showdown in San Francisco federal court threatens billions of dollars in revenue generated by Google’s app marketplace. In a lawsuit filed three years ago, Epic claims Google has monopolised the Android app distribution market for more than a decade by striking side deals to pay off rivals and uses its “vast resources to snuff out all competition”. If Google loses, it could be forced to open the door for payment and app distribution methods outside its own app store.

    Read: Apple wins Epic court battle

    Epic, maker of the popular Fortnite game, largely lost a similar challenge two years ago to Apple over its app store. Epic CEO and billionaire Tim Sweeney, who says he went to court to stick up for app developers, is now asking the US supreme court to review the Apple dispute. Epic is the only stakeholder still suing Google after the Mountain View, California-based company recently reached settlements with consumers, state attorneys-general and Match Group, all of whom had targeted Google Play in complaints.

    Here’s what you need to know as the Google Play trial gets under way:

    Epic’s claims

    Epic isn’t seeking monetary damages but wants an order that would upend Google Play policies covering Android app distribution and payment methods. That “would make good on Google’s broken promise: an open, competitive Android ecosystem for all users and industry participants”, Epic said in its complaint. Policies that force developers and users to use Google Play exclusively while blocking third-party payment options violate antitrust law and hurt device makers, app developers and distributors, payment processing companies, and consumers, according to Epic.

    Epic claims Google struck unlawful revenue-sharing and licensing agreements with electronic device makers so Google Play would be pre-installed and distinctly displayed on phones and tablets. It also negotiated agreements with device makers that thwart them from allowing third-party app stores or apps on their own, Epic said in its complaint.

    Mika Baumeister/Unsplash.com

    Google’s defence

    Google has said0 that offering developers certain incentives to launch their apps on Google Play is how the store competes with Apple’s App Store, in addition to the Samsung Galaxy Store and Amazon Appstore, PCs and gaming consoles.

    The company’s lawyers are expected to argue that Google Play policies are legal and that the security features and other benefits the store offers outweigh any harms caused to developers and users. Google also claims the game maker breached its contract and acted in bad faith when it tried to set up its own app store in 2020 as an end-run around the Google Play billing system.

    Two-part trial

    A jury will decide whether Google Play’s policies violate federal antitrust statutes. If jurors find Google is breaking the law, the trial will move to a second phase in which US district judge James Donato will decide how to fix any antitrust violations.

    The trial is scheduled to run until early December and is expected to feature testimony from Sweeney and Google CEO Sundar Pichai. Last week, Pichai testified in Washington federal court in the US justice department’s landmark competition case over Google’s search dominance.  — Malathi Nayak, (c) 2023 Bloomberg LP

    Get breaking news alerts from TechCentral on WhatsApp

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Epic Games Google Google Play Tim Sweeney
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleNew load shedding blocks for Joburg – here’s how you are affected
    Next Article Tesla gearing up to build sub-R500 000 electric car

    Related Posts

    Inside Google's frantic push to close the AI gap

    Inside Google’s frantic push to close the AI gap

    13 August 2026
    Google's Gemini leadership team has left the building - Demis Hassabis

    Google’s Gemini leadership team has left the building

    6 August 2026
    Google Cloud, AI adoption gain momentum in Africa - Digicloud Africa

    Google Cloud, AI adoption gain momentum in Africa

    3 August 2026
    Company News
    Kaspersky on how to secure a supply chain you do not control

    Kaspersky on how to secure a supply chain you do not control

    13 August 2026
    Build or buy software? AI is rewriting the answer - BBD Software

    Build or buy software? AI is rewriting the answer

    12 August 2026
    Max zoom meets max speed with the new 5G Huawei Pura 90s series

    Max Zoom meets Max Speed with the 5G Huawei Pura 90s series

    11 August 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Musk's Terafab: 1 300 Loftus Versfeld pitches under one roof

    Musk’s Terafab: 1 300 Loftus Versfeld pitches under one roof

    13 August 2026
    South Africa targets 2030 for its first satellite launch from home soil

    South Africa targets 2030 for its first satellite launch from home soil

    13 August 2026
    New poll undermines the case against a Starlink deal

    New poll undermines the case against a Starlink deal

    13 August 2026
    Kaspersky on how to secure a supply chain you do not control

    Kaspersky on how to secure a supply chain you do not control

    13 August 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}