Watch: Sacha Baron Cohen spoofs Apple keynote - TechCentral

Watch: Sacha Baron Cohen spoofs Apple keynote


Offbeat British comedian and actor Sacha Baron Cohen is promoting his new movie by mimicking Apple chief design officer Jony Ive and cocking a snook at Apple keynote addresses.

Cohen uses the YouTube video (watch it below) to introduce his latest character, Nobby, and his new film, The Brothers Grimsby.

“Our engineers have worked night and day to bring you something we are really proud of,” Cohen, putting on his best Ive accent, says in the spoof keynote. “We call it the Nobby.”

He continues: “In the Nobby, we have built from the ground up a character with 12% more likability than even the Borat, and made him him 15% more idiotic that the Ali G.”

Ali G and Borat are both characters created by Cohen.

Later in the video, Cohen, still in character, says: “The Brothers Grimsby has a plot 15% thinner than any of our competitors. It’s actually the smallest and lightest and most confusing plot that’s ever been released from a major studio.”  — (c) 2016 NewsCentral Media

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