Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Fewer stores, more Bash: TFG's online pivot gathers pace

      Fewer stores, more Bash: TFG’s online pivot gathers pace

      6 November 2026
      Tesla pulls the plug on the Cybertruck

      Tesla pulls the plug on the Cybertruck

      6 November 2026
      AA boss gives South Africa's car industry five years - Bobby Ramagwede

      AA boss gives South Africa’s car industry five years

      6 November 2026
      AI's black box may not be so black after all

      AI’s black box may not be so black after all

      6 November 2026
      Big wind farms drive a surge in private power registrations

      Big wind farms drive a surge in private power registrations

      6 November 2026
    • World
      John Ternus faces first big test as Apple CEO - John Ternus

      John Ternus faces first big test as Apple CEO

      2 November 2026
      Alleged Israeli spy company heavily targeted Starlink users

      How online ads were used to hunt Starlink users

      28 October 2026
      Anthropic's IPO stands alone

      Anthropic’s IPO stands alone

      23 October 2026
      PHP flaws trigger global scramble as hackers pounce

      PHP flaws trigger global scramble as hackers pounce

      22 October 2026
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
    • In-depth
      Ducking hell: inside Apple's hidden list of words the iPhone won't suggest

      Ducking hell: inside Apple’s hidden list of words the iPhone won’t suggest

      6 November 2026
      Why investors are souring on Netflix

      Why investors are souring on Netflix

      22 October 2026

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
    • TCS
      TCS+ | Old Mutual's Celiwe Ross on leading people through AI - Old Mutual

      TCS+ | Old Mutual’s Celiwe Ross on leading people through AI

      6 November 2026
      TCS+ | How the Apple ecosystem drives productivity for SMEs - Sudesh Pillay iStore and Kevin McLennan

      TCS+ | How the Apple ecosystem drives productivity for SMEs

      6 November 2026
      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      26 October 2026
      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs - Réan van Niekerk, Metacom

      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs

      23 October 2026
      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf - Jason Oehley and Andre Den Hond

      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf

      22 October 2026
    • Opinion
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

      Before South Africa licenses Starlink, it should look at Ukraine

      21 October 2026
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » Why Apple is building an AI chip

    Why Apple is building an AI chip

    By David Glance31 May 2017
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Apple is reportedly working on a chip called the Apple Neural Engine, which would be dedicated to carrying out artificial intelligence (AI) processing on its mobile devices.

    The addition of this type of capability would catalyse the use of AI on mobile devices. Although it is already being used extensively to power digital assistants like Siri and Google Assistant, these technologies rely on computer servers to process data sent to them rather than the processing happening on the mobile device itself.

    Augmented reality and digital assistants are not the only applications of AI that will become important on mobile devices. Once the capability is made available to all mobile application developers, it will bring new types of capabilities to mobile devices.

    Health applications, for example, will be able to tell when body readings from sensors on the phone or associated wearable devices are abnormal and need acting on. But the uses are potentially limitless and will bring about a new phase in how we rely on applications and our mobile devices in everyday life. And they will work, even when the device is not connected to the Internet.

    Strictly speaking, a specific processor is not an essential requirement for using AI on a mobile phone. Chip maker Qualcomm, for example, has provided a software-based approach, called the Snapdragon Neural Processing Engine, to allow developers using their chips to incorporate AI into their software. An example of this is a car that monitors the driver using a camera and warns when they are using their smartphone or driving erratically.

    The phone would be part of a self-directed ecosystem of intelligent and autonomous machines, including cars

    Specific AI hardware, however, greatly speeds up the process called “machine learning” and allows for more sophisticated types of AI to be used. Google’s AI hardware, called the Tensor Processing Unit, is 15 to 30 times faster than the fastest computer processors (CPUs) and graphic processors (GPUs) that power computers today. These TPUs were what gave Google’s DeepMind its ability to beat the world champions of the Chinese game of Go. These TPUs also have vastly improved Google’s automated language translation software, Google Translate.

    The inclusion of AI in mobile software is going to increase the potential usefulness of that software massively and through that, how much we come to depend on the mobile phone. Our state of health, for example, is really about how we are doing relative to how we normally feel. Changes in behaviour can signal changes in mental health, including conditions like dementia and Parkinson’s. They can also be precursors of illnesses such as diabetes as well as respiratory and cardiovascular diseases. Our phones could monitor patterns of activity and even how we walk. This ability would be based on the software learning our normal patterns and once having detected a change, decide what to do about it.

    AI will essentially be able to fill in and apply the understanding and knowledge that not everyone possesses

    The phone would be part of a self-directed ecosystem of intelligent and autonomous machines, including cars. Not only is the driving of autonomous cars completely dependent on AI to function, it is likely that people will eventually share the use of these cars when needed, rather than owning one themselves. AI will again be essential for managing how this sharing functions to manage the most efficient distribution of cars, directing which cars need to pick up which clients. To do this, the scheduling AI service will need to liaise with AI software on everyone’s phones to determine where and when they will be at a given location and where they need to get to.

     

    AI on a mobile device will also increasingly be used to keep the device protected, checking if applications and communications are secure or likely to be a threat. This technology is already being implemented in smart home appliances, but as software. The addition of special AI chips will allow them to be much faster and to do more. Researchers are also looking at analysing the way we move as a means of uniquely identifying the wearer of a device.

    AI will essentially be able to fill in and apply the understanding and knowledge that not everyone possesses. Even if they do, remembering to do something, even when it is in your own best interest, is sometimes hard.

    There is a counterargument to the benefits of increasing the intelligence of mobile devices, however. This is the fear that as we come to rely on devices to do things, we will lose the ability to maintain that skill and that this will eventually impact on a person’s overall cognitive ability, or at least on their ability to operate without the AI.The Conversation

    The successful outcome of having an AI assisting depends on the user following its advice, and this is something that people may not be that good at doing.

    • David Glance is director of the UWA Centre for Software Practice, University of Western Australia
    • This article was originally published on The Conversation
    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Apple David Glance Google Qualcomm top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleIs bitcoin a legitimate asset class?
    Next Article Local solar PV industry looks to self-regulate

    Related Posts

    Ducking hell: inside Apple's hidden list of words the iPhone won't suggest

    Ducking hell: inside Apple’s hidden list of words the iPhone won’t suggest

    6 November 2026
    The memory boom making Samsung rich is now squeezing Apple - John Ternus

    The memory boom making Samsung rich is now squeezing Apple

    3 November 2026
    John Ternus faces first big test as Apple CEO - John Ternus

    John Ternus faces first big test as Apple CEO

    2 November 2026
    Company News
    XLink brings dual-network resilience to eSim

    XLink brings dual-network resilience to eSim

    6 November 2026
    CambriLearn parents can now ask AI whether their child went to class

    CambriLearn parents can now ask AI whether their child went to class

    6 November 2026
    'There was hunger for alternatives': PSET launches at Purcon 2026 - Ebenezer Smith

    ‘There was hunger for alternatives’: PSET launches at Purcon 2026

    6 November 2026
    Opinion
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

    Before South Africa licenses Starlink, it should look at Ukraine

    21 October 2026
    Nonkqubela Thathakahle Jordan-Dyani

    Why cybersecurity is now a national security issue for South Africa

    15 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Fewer stores, more Bash: TFG's online pivot gathers pace

    Fewer stores, more Bash: TFG’s online pivot gathers pace

    6 November 2026
    Tesla pulls the plug on the Cybertruck

    Tesla pulls the plug on the Cybertruck

    6 November 2026
    AA boss gives South Africa's car industry five years - Bobby Ramagwede

    AA boss gives South Africa’s car industry five years

    6 November 2026
    AI's black box may not be so black after all

    AI’s black box may not be so black after all

    6 November 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter