More than half of TechCentral readers either advise about, or are directly involved in, making decisions about IT purchases for their companies, and more than a third work for large enterprises with over a thousand employees.
These figures, which are among the preliminary findings from the publication’s 2022 reader survey, demonstrate clearly that TechCentral is the most powerful business-to-business (B2B) technology platform in South Africa.
That’s why we like to say that we’re “bigger and better in B2B”.
TechCentral reaches deep into the boardrooms of corporate South Africa. We are read by the decision makers in enterprises that make the big calls about why and where to invest in ICT.
“You could spend money with publications that say they reach millions of readers. But then you’re not going to reach the real decision makers in business,” says TechCentral sales director Michelle Losco.
“Our audience is about quality over quantity. If you want to reach a business audience made up of influential decision makers, TechCentral is the place your brand needs to be seen.”
That’s not to say that the publication’s readers don’t influence buying decisions outside the business context. Indeed, some 90% of TechCentral’s hundreds of thousands of unique monthly readers also influence buying decisions of their families and friends – on everything from a choice of Internet service provider to which brand of TV to get next.
If you’d like to reach this valuable audience, please contact Natalie Kock, who can assist you with our rate card and other pertinent information about how your company can partner with TechCentral for the very best marketing exposure and business growth. We look forward to engaging.
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