Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Big Microsoft 365 price increases coming next year

      Big Microsoft price increases coming next year

      5 December 2025
      Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

      Vodacom to take control of Safaricom in R36-billion deal

      4 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      4 December 2025
      'Get it now': Takealot in new instant deliveries pilot

      ‘Get it now’: Takealot in new instant deliveries pilot

      4 December 2025
    • World
      Amazon and Google launch multi-cloud service for faster connectivity

      Amazon and Google launch multi-cloud service for faster connectivity

      1 December 2025
      Google makes final court plea to stop US breakup

      Google makes final court plea to stop US breakup

      21 November 2025
      Bezos unveils monster rocket: New Glenn 9x4 set to dwarf Saturn V

      Bezos unveils monster rocket: New Glenn 9×4 set to dwarf Saturn V

      21 November 2025
      Tech shares turbocharged by Nvidia's stellar earnings

      Tech shares turbocharged by stellar Nvidia earnings

      20 November 2025
      Config file blamed for Cloudflare meltdown that disrupted the web

      Config file blamed for Cloudflare meltdown that disrupted the web

      19 November 2025
    • In-depth
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
      Why smart glasses keep failing - no, it's not the tech - Mark Zuckerberg

      Why smart glasses keep failing – it’s not the tech

      19 October 2025
      BYD to blanket South Africa with megawatt-scale EV charging network - Stella Li

      BYD to blanket South Africa with megawatt-scale EV charging network

      16 October 2025
    • TCS
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
      TCS | Why Altron is building an AI factory - Bongani Andy Mabaso

      TCS | Why Altron is building an AI factory in Johannesburg

      28 October 2025
    • Opinion
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
      How South Africa's broken Rica system fuels murder and mayhem - Farhad Khan

      How South Africa’s broken Rica system fuels murder and mayhem

      10 November 2025
      South Africa's AI data centre boom risks overloading a fragile grid - Paul Colmer

      South Africa’s AI data centre boom risks overloading a fragile grid

      30 October 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Actually, AI is coming for your job

    Actually, AI is coming for your job

    Are white-collar workers — think analysts, coders and even the odd opinion columnist — going the way of the medieval scribe?
    By Lionel Laurent9 February 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Are white-collar workers — think analysts, coders and even the odd opinion columnist — going the way of the medieval scribe?

    Finance and technology accounted for around 39 000 announced layoffs in the US last month, according to one survey, and now DocuSign and Snap’s 900 more signal an ongoing race to “rip the Band-Aid” and pivot to more cost-effective AI and automation. Developers are quoting Marx in online forums and wondering if they should re-train as electricians.

    Shareholders don’t seem too bothered, as seen by Meta Platforms’ recent whopping US$197-billion one-day market-cap gain, and neither do politicians eager to catch up in the tech race. After all, with unemployment still low, no Luddites in sight and plenty of demand, it’s easier to talk up the potential for AI to boost productivity and economic growth. The technology will not be a “mass destroyer of jobs”, Bank of England boss Andrew Bailey recently told the BBC.

    Simply hoping for the best is an inadequate response to the potential upheaval AI could unleash in the labour market

    Yet simply hoping for the best is an inadequate response to the potential upheaval AI could unleash in the labour market. A raft of research is starting to scratch the surface of what goes on when AI is rolled out into the world of white-collar drudgery. Not all of it is pretty.

    Experiments so far have focused on the kind of routine text-based tasks that generative AI seems best-placed to handle — like programming, professional writing and customer support guidance. Encouragingly, this technology seems to work better as a companion to workers rather than as a replacement for them.

    One study looking at Microsoft and OpenAI’s GitHub Copilot, an AI assistant that offers coders suggestions and prompts, found that those using the tool completed a task on average 55.8% faster. Another study found that workers using ChatGPT for tasks including press releases or analysis plans completed them 10 minutes faster and also saw quality rise. And another found that customer support agents using AI assistants completed 14% more tasks per hour.

    ‘Man-Computer Symbiosis’

    These studies also suggest AI’s gains flowed more to workers with less experience (which may explain why tech’s Young Turks seem keener on these tools versus the old guard). The optimistic reading here is that instead of cutting a swathe through the office, AI could be a productivity tool that educates and trains those lower down the ladder while also freeing up more time for older colleagues. Computer scientist JCR Licklider imagined this kind of ideal “Man-Computer Symbiosis” in 1960, complaining that 85% of his thinking time was spent “getting in a position to think” by recording information or arranging it, like plotting graphs, instead of on more productive work.

    But it’s not all rosy. Controlled experiments don’t necessarily tell us what happens at scale. For example, users of Copilot report there is a need to check for and catch bugs — the tool is after all reliant on large-language models, which aren’t immune to getting things wrong. Experienced coders are going to be better at this. “Copilot lifts everyone up a little bit, but if you’re a poor programmer you’ll still have weaknesses,” Noah Gift, lecturer at Duke University, told the MIT Technology Review. The potential for negative feedback loops involving inexperienced coders could be so costly that the skills bar for employment gets raised even higher. And on the flipside, the power of AI could augment the best workers so much that fewer humans are needed.

    Read: Europe’s AI Act is a big step closer

    There’s also the question of whether faster content creation ends up devaluing creators and depressing wages rather than boosting demand. “Even if AI benefits those with a lower level of skills, it doesn’t mean everybody benefits,” says Oxford Martin School Professor Carl-Benedikt Frey. He cites the example of Uber Technologies and its lowering of barriers to entry into ride-hailing services, which saw more people sign up and lower earnings for incumbent drivers. The IMF last month warned that jobs in advanced economies were especially exposed to AI and the risk of reduced labour demand, lower wages and reduced hiring. Some jobs might simply disappear.

    None of this is to say that we should panic over a jobs Armageddon. In the long run, we may look back and wonder how we ever got on without AI. But how we manage the short run is vital if it leads to rising inequality and lower wages. Pleas to “reskill” or “learn Python” will start to sound like platitudes in a world where machines can write code but can’t fix a leaky faucet.

    What should be done? Three ideas seem worth pursuing. One is to keep a tight regulatory leash on the top providers of AI who dominate this “uniquely exploitative” technology, as former StabilityAI exec Ed Newton-Rex puts it, to avoid workers’ data getting unduly hoovered up by the machine. The second is to create new tasks around AI to spread its gains, perhaps by onshoring its supply chain such as the making of the chips that power it. The third is to ensure there’s a social safety net for those who need it, such as universal basic income.

    And if all else fails, hand me that wrench.  — (c) 2024 Bloomberg LP

    Microsoft flexes its AI muscles

    Get breaking news alerts from TechCentral on WhatsApp



    Github Lionel Laurent Microsoft OpenAI
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticlePenbro Kelnick’s Sense IoT revolutionises power management in mission-critical applications
    Next Article Angola eyes IPO for its biggest telecoms company

    Related Posts

    Big Microsoft 365 price increases coming next year

    Big Microsoft price increases coming next year

    5 December 2025
    Unlock smarter computing with your surface Copilot+ PC

    Unlock smarter computing with your Surface Copilot+ PC

    4 December 2025
    Smartphone prices set to jump as memory crunch hits consumer tech

    Smartphone prices set to jump as memory crunch hits consumer tech

    3 December 2025
    Company News
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Telcos are sitting on a data gold mine - but few know what do with it - Phillip du Plessis

    Telcos are sitting on a data gold mine – but few know what do with it

    4 December 2025
    Unlock smarter computing with your surface Copilot+ PC

    Unlock smarter computing with your Surface Copilot+ PC

    4 December 2025
    Opinion
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025
    Zero Carbon Charge founder Joubert Roux

    The energy revolution South Africa can’t afford to miss

    20 November 2025
    It's time for a new approach to government IT spend in South Africa - Richard Firth

    It’s time for a new approach to government IT spend in South Africa

    19 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Big Microsoft 365 price increases coming next year

    Big Microsoft price increases coming next year

    5 December 2025
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

    Vodacom to take control of Safaricom in R36-billion deal

    4 December 2025
    Black Friday goes digital in South Africa as online spending surges to record high

    Black Friday goes digital in South Africa as online spending surges to record high

    4 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}