Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Hackers are hiding malware behind AI agents that antivirus cannot see - Sergey Lozhkin

      Hackers are hiding malware behind AI agents that antivirus cannot see

      27 July 2026
      Prime spectrum lies idle as the Woan's ghost lingers

      Prime spectrum lies idle as the Woan’s ghost lingers

      27 July 2026
      Out of the blue, China has a new most-valuable company - CXMT

      Out of the blue, China has a new most-valuable company

      27 July 2026
      Vodacom scales back dividend policy to fund growth push - Shameel Joosub

      Vodacom scales back dividend policy to fund growth push

      27 July 2026
      South Africa's banks have become the exit ramp for its fintechs - Alison Collier

      South Africa’s banks have become the exit ramp for its fintechs

      27 July 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
      The rands-and-cents case for electric trucks - William Kelly Watts & Wheels with Wills

      The rands-and-cents case for electric trucks

      20 July 2026
      Watts & Wheels S1E7: 'Ferrari's EV breaks the internet'

      Watts & Wheels S1E7: ‘Ferrari’s EV breaks the internet’

      8 July 2026
      TCS | Pick n Pay's Enrico Ferigolli on Penny, the AI that shops for you

      TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you

      2 July 2026
      TCS+ | How Tracker is turning vehicle data into business strategy - Silvia Schollenberger

      TCS+ | How Tracker is turning vehicle data into business strategy

      1 July 2026
    • Opinion
      Selling vapour is corporate suicide in slow motion - Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Duncan McLeod » Apple defies gravity

    Apple defies gravity

    By Editor28 April 2010
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    [By Duncan McLeod]

    Something extraordinary looks set to happen soon in the world of technology. Apple, virtually bankrupt 14 years ago, is on the verge of overtaking Microsoft as the world’s biggest tech company by market value. Is its stock overvalued?

    It would take little for Apple to displace Microsoft. Only about 10% separates the two companies when it comes to their market capitalisation — a measure of a company’s value calculated by multiplying its share price by the number of its shares outstanding.

    As of Friday’s close on the Nasdaq stock market in New York, Apple’s market cap was US$246bn against Microsoft’s $272bn. The difference, $26bn, might seem like a lot — in rand terms, it’s nearly R200bn, or the market value of MTN. But one positive analyst report could push it over the top.

    Apple’s share performance over the past year, and the past decade, has been nothing short of phenomenal. In the past 12 months, Apple is up 119%; Microsoft is also up, but by 48%. Over a decade, Apple has risen by more than 800%; Microsoft has fallen 22% in the same period. If Apple keeps up its performance, its market value will overtake Microsoft’s within the next few months.

    Of course, market cap isn’t the only way to measure the size of a company. Microsoft’s revenues and profits are higher. To a large degree, market cap reflects investors’ expectations of future profit rather than providing an accurate measure of historical or current earnings. And investor hubris can distort the value of companies and entire markets. Witness the dot-com bubble when, in 2000, networking company Cisco was briefly the world’s most valuable company, with a market value of more than $550bn.

    So the question is whether Apple’s stock is overvalued. Technology pundits often suggest a “reality distortion field” surrounds the company’s products, that anything Steve Jobs announces at his rock star-like press conferences, no matter how bad, will be snapped up by eager Apple fanboys. But does the distortion field extend to Apple shares?

    A basic but reasonable way of measuring whether a company is overvalued is to look at its p:e multiple, which shows the relationship between its share price and its earnings (historical or predicted).

    Apple’s trailing p:e is 23 against Microsoft’s 16. The average for technology stocks in the US is more or less at the midpoint of the two. On this basis, Microsoft appears to offer more value to shareholders, especially given that it pays dividends and Apple does not.

    But that doesn’t necessarily mean Apple is overvalued. Apple could deliver stronger earnings growth into the future than Microsoft — an entirely reasonable assumption. Forward p:e, calculated using expected earnings one year out, puts Apple on 18 and Microsoft on 13,6 — both relatively undemanding for US tech stocks.

    Some investors prefer the so-called PEG, which takes a company’s p:e multiple and divides it by its expected earnings growth (sometimes over up to five years). A value of less than one suggests a company is undervalued; over one and it may be expensive.

    Using the five-year earnings measure, Apple’s PEG ratio is an undemanding 1,14 whereas Microsoft looks expensive at 1,42. On that basis, Microsoft is vastly overvalued and Apple marginally so.

    Of course, PEG ratios rely on difficult-to-predict earnings growth. And they work best when applied to high-growth companies, a category that Microsoft no longer falls into.

    What the PEG ratio suggests to us, however, is that Apple isn’t grossly overvalued, despite it being on the verge of overtaking Microsoft as the most valuable technology company in the world, a prospect that was simply unimaginable a decade ago.

    • Duncan McLeod is editor of TechCentral; this column also appears in Financial Mail
    • Subscribe to our free daily newsletter
    • Follow us on Twitter or on Facebook
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple Duncan McLeod Microsoft Steve Jobs
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleDebate Series to focus on broadband
    Next Article Mohlala seeks to calm waters ahead of big TV confab

    Related Posts

    Africa's most popular phones have a tracking problem

    Africa’s most popular phones have a tracking problem

    24 July 2026
    Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

    Intel is back in the game

    24 July 2026
    Why Africa's cloud needs more than one path - Africa Data Centres

    Why Africa’s cloud needs more than one path

    23 July 2026
    Company News
    Cybercriminals are hacking trust

    Cybercriminals are hacking trust

    27 July 2026
    Why Europe is turning to South Africa for cross-border innovation - BBD Software

    Why Europe is turning to South Africa for cross-border innovation

    24 July 2026
    Green dashboards, stalled change: the CIO's blind spot - Change Logic Marchant van den Heever

    Green dashboards, stalled change: the CIO’s blind spot

    24 July 2026
    Opinion
    Selling vapour is corporate suicide in slow motion - Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Hackers are hiding malware behind AI agents that antivirus cannot see - Sergey Lozhkin

    Hackers are hiding malware behind AI agents that antivirus cannot see

    27 July 2026
    Cybercriminals are hacking trust

    Cybercriminals are hacking trust

    27 July 2026
    Prime spectrum lies idle as the Woan's ghost lingers

    Prime spectrum lies idle as the Woan’s ghost lingers

    27 July 2026
    Out of the blue, China has a new most-valuable company - CXMT

    Out of the blue, China has a new most-valuable company

    27 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}