Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Forget the iPhone: Apple's real next act is your home

      Forget the iPhone: Apple’s real next act is your home

      27 August 2026
      Meta wins by settling

      Meta wins by settling

      27 August 2026
      A Limpopo solar farm is now powering a smelter in Richards Bay

      A Limpopo solar farm is now powering a smelter in Richards Bay

      27 August 2026
      The real story behind Iris, South Africa's classroom robot - Bonisiwe “Thandoh” Gumede with Iris

      The real story behind Iris, South Africa’s classroom robot

      27 August 2026
      South Africa's 'clean coal' plan is a bet against arithmetic

      South Africa’s ‘clean coal’ plan is a bet against arithmetic

      27 August 2026
    • World
      AI-generated music banned from Australian charts

      AI-generated music banned from Australian charts

      26 August 2026
      Traders brace for a R4.5-trillion swing in Nvidia's value

      Traders brace for a R4.5-trillion swing in Nvidia’s value

      25 August 2026
      Russia building its own Starlink - and faster than expected - Vadym Skibitskyi

      Russia building its own Starlink – and faster than expected

      11 August 2026
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
    • In-depth
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      Watts & Wheels S1E8: 'Tesla lands in Africa, just not here'

      Watts & Wheels S1E8: ‘Tesla lands in Africa, just not here’

      24 August 2026
      Meet the CIO | Discovery's Derek Wilcocks on AI, guardrails and growth

      Meet the CIO | Derek Wilcocks on how AI personalised Vitality

      13 August 2026
      TCS | Money just became native to the internet - Steven Boykey Sidley

      TCS | Money just became native to the internet – Steven Boykey Sidley

      12 August 2026
      TCS+ | Specops' Darren James on continuous trust in an AI world

      TCS+ | Specops’ Darren James on continuous trust in an AI world

      7 August 2026
      TCS+ | How AI is turning hardware into a subscription service - Shane van der Merwe Merchant West

      TCS+ | How AI is turning hardware into a subscription service

      6 August 2026
    • Opinion
      The fragile joint in the Capitec machine - Pambos Soteriades

      The R197-billion market the banks can’t reach

      25 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      Management consulting as we know it is over

      21 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      The most dangerous customer is the quiet one

      10 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      South African tech’s compounding debt problem

      29 July 2026
      The fragile joint in the Capitec machine - Pambos Soteriades

      Best network, worst vibes: the puzzle of SA telecoms

      20 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » World » Apple shares leap to new record high on strong results

    Apple shares leap to new record high on strong results

    By Agency Staff1 August 2018
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Apple shares jumped 4% in extended trading after the company projected sales suggesting consumers are continuing to snap up the company’s high-end iPhones even as updated models are on the horizon.

    The Cupertino, California-based technology giant expects fiscal fourth-quarter revenue between US$60-billion and $62-billion. Analysts were looking for $59.4-billion, according to data compiled by Bloomberg. Fiscal third-quarter results also beat Wall Street expectations, sending the shares climbing to $198 in extended trading, a record price if the increase holds through to Wednesday.

    Apple’s stock gained 12% this year though to Tuesday’s close — before the results were announced — putting the iPhone maker on a path to become the first US company with a market value of $1-trillion.

    The iPhone maker on a path to become the first US company with a market value of $1-trillion

    “These results and guidance will increase investor confidence,” Shannon Cross of Cross Research wrote in a note to investors. “We expect the vast majority of Apple’s product line-up to be refreshed during the next couple of quarters which should support near-term results.”

    More than a decade after its debut, the iPhone is still Apple’s most important product, accounting for about 60% of revenue. While unit sales have slowed recently, the company is building digital services and a suite of other gadgets around the device. Those newer businesses, along with higher iPhone prices, have supported revenue growth.

    Apple’s fiscal fourth-quarter outlook is closely watched because this is usually the period when the company unveils new iPhones. The company is expected to launch three new phones later this year. That’s raised Wall Street expectations for more sales and profit.

    The results “were driven by continued strong sales of iPhone, Services and Wearables, and we are very excited about the products and services in our pipeline”, Tim Cook, Apple’s CEO, said in a statement.

    Fiscal third-quarter sales rose 17% to $53.3-billion, Apple said. Profit came in at $2.34/share. Analysts expected revenue of $52.4-billion and earnings of $2.18/share.

    41 million iPhones

    The company sold 41.3 million iPhones in its third quarter, generating revenue of $29.9-billion. That was driven by a higher average selling price of $724, thanks in part to the iPhone X, which starts at $999.

    Analysts were looking for 41.6 million iPhone units in the quarter, and an average selling price of $699, according to estimates compiled by Bloomberg News.

    During a conference call with analysts, Cook said the iPhone X was the most popular iPhone in the fiscal third quarter, gaining market share around the world.

    Apple reported record services revenue of $9.55-billion, up 31% from a year earlier. Analysts forecast $9.2-billion. The category includes the App Store, Apple Music, iCloud storage and Apple Pay. The company is working on expanding these offerings with original videos and a news subscription service.

    Apple’s newest iPhones

    Cook told analysts that Apple is on track to meet a goal of doubling Services revenue by 2020. Paid subscriptions have now passed 300 million, he also noted.

    Apple said its gross profit margin will be 38-38.5% in the fiscal fourth quarter, versus analysts’ estimates of 38.2%.

    The company’s Other Products segment continued to see strong growth, with revenue up 37% to $3.7-billion. The category includes AirPods headphones, the Apple Watch, Apple TV and the HomePod. Cook said wearables were a highlight of the quarter, with sales up 60% year over year. The Apple Watch had a record quarter with mid-40 percent growth, the CEO also said. The company doesn’t report sales figures for the Watch.

    Apple said it sold 11.6 million iPads in the quarter, up from the 11.4 million in the year-ago period. In March, Apple launched an updated $329 iPad geared toward students. It’s also working on an upgraded Pro model with iPhone X features like Face ID, which could increase sales of the device.  — Reported by Mark Gurman, (c) 2018 Bloomberg LP

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple Tim Cook top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleCell C set to score from Rain’s fixed-LTE pullback
    Next Article TechCentral’s top 5 podcasts in July – what did you miss?

    Related Posts

    Forget the iPhone: Apple's real next act is your home

    Forget the iPhone: Apple’s real next act is your home

    27 August 2026
    The new Mac mini

    Apple’s new Mac mini chases the home AI agent boom

    26 August 2026
    Your iPhone is about to get a massive upgrade

    Your iPhone is about to get a massive upgrade

    18 August 2026
    Company News
    Can you trust the AI speaking to your customers? - 1Stream

    Can you trust the AI speaking to your customers?

    27 August 2026
    Telviva launches Viva, a digital agent built for South African businesses - Telviva CEO David Meintjes

    Telviva launches Viva, a digital agent built for South African businesses

    27 August 2026
    Regulated systems need more automation, not less - BBD Software

    Regulated systems need more automation, not less

    27 August 2026
    Opinion
    The fragile joint in the Capitec machine - Pambos Soteriades

    The R197-billion market the banks can’t reach

    25 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    Management consulting as we know it is over

    21 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    The most dangerous customer is the quiet one

    10 August 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Forget the iPhone: Apple's real next act is your home

    Forget the iPhone: Apple’s real next act is your home

    27 August 2026
    Meta wins by settling

    Meta wins by settling

    27 August 2026
    A Limpopo solar farm is now powering a smelter in Richards Bay

    A Limpopo solar farm is now powering a smelter in Richards Bay

    27 August 2026
    The real story behind Iris, South Africa's classroom robot - Bonisiwe “Thandoh” Gumede with Iris

    The real story behind Iris, South Africa’s classroom robot

    27 August 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}