Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Watts & Wheels: S1E1 - 'William, Prince of Wheels'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
      Television at 50 | How the internet broke the broadcast schedule

      Television at 50 | How the internet broke the broadcast schedule

      8 January 2026
      Safety recall hits Volvo's best-selling EV in South Africa

      Safety recall hits Volvo’s best-selling EV in South Africa

      8 January 2026
      South Africa's giant SKA telescope clears major technical hurdle

      South Africa’s giant SKA telescope clears major technical hurdle

      8 January 2026
      'The robot will see you now': OpenAI launches ChatGPT Health

      ‘The robot will see you now’: OpenAI launches ChatGPT Health

      8 January 2026
    • World
      Samsung forecasts record operating profit as AI demand sends memory chip prices sharply higher worldwide - TM Roh

      Samsung cashes in on AI data centre boom as memory prices soar

      8 January 2026
      EU pressure mounts on Musk's X over AI 'undressing' images - Wolfram Weimer

      EU pressure mounts on Musk’s X over AI ‘undressing’ images

      7 January 2026
      Intel launches Panther Lake, its next-gen PC chip

      Intel launches Panther Lake, its next-gen PC chip

      6 January 2026
      Starlink plans to lower satellite orbit to enhance safety

      Starlink plans to lower satellite orbit to enhance safety

      4 January 2026
      Lou Gerstner, the man who saved IBM, dies at 83

      Lou Gerstner, the man who saved IBM, dies at 83

      29 December 2025
    • In-depth
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      DStv dodges channel blackout in last-minute deal with Warner Bros

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Electronics and hardware » Apple smashes sales, profit targets with strong iPhone demand

    Apple smashes sales, profit targets with strong iPhone demand

    By Agency Staff29 April 2021
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Apple on Wednesday posted sales and profits ahead of Wall Street expectations, fuelled by 5G iPhone upgrades but warned a global chip shortage could dent iPads and Mac sales by several billion dollars.

    Fiscal second quarter sales to China nearly doubled and results topped analyst targets in every category, led by US$6.5-billion more in iPhone sales than predicted and Mac sales about a third higher than estimates.

    Apple also announced a $90-billion share buyback, a day after Alphabet promised to repurchase $50-billion in stock.

    Apple had thrived through the coronavirus pandemic as homebound consumers stocked up on electronic devices

    Apple CEO Tim Cook said on an investor call that Apple avoided a chip shortage in the fiscal second quarter by burning through supply buffers. In the fiscal third quarter, the shortage could cost the company $3-billion to $4-billion in revenue, said chief financial officer Luca Maestri.

    The shortfalls “affect primarily the iPad and the Mac”, Cook said. “We’ll have some challenges in there,” Cook said, later adding that there could be trouble sourcing semiconductors made with older chip-making technology. Those are the same class of older-technology chips bedevilling Ford, which on Wednesday said the shortage slashed production in half in its second quarter.

    Chip shortages

    Cook said Apple competes against other industries for chip-making capacity in those older factories and “it’s very, very difficult” to predicted when shortages will end, he said.

    Maestri said he expects revenue for the quarter ending in June to grow by “strong double digits” year over year but a steeper-than-usual decline in revenue between its fiscal second and third quarters because of a later iPhone 12 launch.

    Apple had thrived through the coronavirus pandemic as homebound consumers stocked up on electronic devices and signed up for paid apps and services for fitness and music, and sales shot up even higher as Apple released 5G iPhone models last spring.

    Apple’s M1-powered iMac line-up

    For the fiscal second quarter ended 27 March, Apple said sales and profits were $89.6-billion and $1.40/share, compared to estimates of $77.4-billion and $0.99/share, according to Refinitiv data.

    iPhones were the biggest driver of growth, suggesting consumers are upgrading to 5G, said Haris Anwar, senior analyst at Investing.com. “Stimulus checks and the successful vaccine roll-outs are certainly helping to boost consumer demand for tech gadgets across the board,” Anwar said.

    While Apple’s business is booming, its App Store, one of its fastest-growing businesses, has come under increased antitrust scrutiny because of Apple’s in-app payment rules and app review policies. In addition, Facebook warned on Wednesday that its growth later this year could “significantly” decline as new Apple privacy policies will make it more difficult to target ads.

    The last three quarters on Mac have been the strongest three quarters ever in the history of the Mac

    In the fiscal second quarter, Macs and iPads — two product categories that Wall Street rarely counted on to supply growth — both benefited from consumers working from home and remote learning. On top of those trends, Cook said Apple customers were responding strongly to the company’s M1 chip, its first in-house processor for Mac computers.

    “Both of those things happening at once really supercharged the Mac sales. The last three quarters on Mac have been the strongest three quarters ever in the history of the Mac,” Cook said.

    Apple raised its dividend 7% to $0.22/share.

    Firing on all cylinders

    Apple said iPhone sales were $47.9-billion compared to analyst estimates of $41.4-billion, according to data from FactSet. Sales of Macs and iPads were $9.1-billion and $7.8-billion, respectively, compared to FactSet estimates of $6.8-billion and $5.6-billion.

    Apple investors are looking for growth from Apple’s accessories business, which includes products like AirPods headphones and its new AirTag trackers, and its services business, which includes its App Store and new offerings such as paid podcasts. Sales in the segments were $7.8-billion and $16.9-billion, respectively, versus estimates of $7.4-billion and $15.5-billion.

    Cook said the company has 660 million paying subscribers on its platform, an increase from the 620 million in the fiscal first quarter.

    Apple CEO Tim Cook

    Apple’s sales in the greater China region during the fiscal second quarter, which included the busy Lunar New Year shopping season, were up 87.5% to $17.7-billion, compared to a 57% rise in the previous quarter.

    Shares of Apple are up some 93% over the past year, compared to a 61% rise for the Nasdaq 100 index of which Apple is a component.  — Reported by Stephen Nellis, with additional reporting by Subrat Patnaik, (c) 2021 Reuters



    Apple Luca Maestri Tim Cook top
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleHuawei deepens dive into electric cars
    Next Article Samsung reclaims smartphone crown from Apple

    Related Posts

    Samsung goes trifold while Apple folds its arms

    Samsung goes trifold while Apple folds its arms

    2 December 2025
    Samsung's first trifold smartphone is here

    Samsung’s first trifold smartphone is here

    2 December 2025
    ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025
    Company News
    Why trust is the real currency in modern media

    Why trust is the real currency in modern media

    6 January 2026
    Why banks and insurers need a single decisioning brain as pressures collide - SAS

    Why banks and insurers need a single decisioning brain as pressures collide

    29 December 2025
    First Technology Western Cape delivers the tools - and intelligence - behind modern business - Dell Technologies

    First Technology Western Cape delivers the tools – and intelligence – behind modern business

    29 December 2025
    Opinion
    ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

    ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

    14 December 2025
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Watts & Wheels: S1E1 - 'William, Prince of Wheels'

    Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

    8 January 2026
    Television at 50 | How the internet broke the broadcast schedule

    Television at 50 | How the internet broke the broadcast schedule

    8 January 2026
    Safety recall hits Volvo's best-selling EV in South Africa

    Safety recall hits Volvo’s best-selling EV in South Africa

    8 January 2026
    Samsung forecasts record operating profit as AI demand sends memory chip prices sharply higher worldwide - TM Roh

    Samsung cashes in on AI data centre boom as memory prices soar

    8 January 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}