South African Apple distributor Core Group has said it will begin selling the Apple TV set-top box from this Friday, at a recommended retail price of R1 099. The move comes just weeks after Apple began offering a limited selection of movies in the South African iTunes Store.
The move may, of course, be a precursor to the launch of more content in the local iTunes Store, possibly including television shows, which have been available in markets like the US for some time. For now, though, the selection of content available to South Africans remains limited.
A Core Group spokesman did not immediately return calls for comment.
The Apple TV set-top box, which uses broadband connections to stream content onto connected TVs, will be available at Makro, Incredible Connection, Dion Wired, Hi-Fi Corp, Digicape and iStore outlets. It is essentially a tiny box that gives consumers access to the iTunes library of movies and music.
Until now, the device has been available in South Africa only through nonauthorised, third-party sources, often at much higher prices. — (c) 2013 NewsCentral Media