Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      MTN Nigeria in dramatic full-year turnaround - Karl Toriola

      MTN Nigeria in dramatic full-year turnaround

      27 February 2026
      Provinces ordered to enforce ban on online casinos

      Provinces ordered to enforce ban on online casinos

      27 February 2026
      Liquid secures nearly R10-billion in new funding - Liquid Intelligent Technologies

      Liquid secures nearly R10-billion in new funding

      27 February 2026
      Global GPU shortage set to deepen gaming industry woes

      Global GPU shortage set to deepen gaming industry woes

      27 February 2026
      Netflix walks away from Warner Bros deal

      Netflix walks away from ‘irrational’ Warner Bros deal

      27 February 2026
    • World

      Stripe mulling bid for PayPal: report

      25 February 2026
      Xbox chief Phil Spencer retires from Microsoft

      Xbox chief Phil Spencer retires from Microsoft

      22 February 2026
      Prominent Southern African journalist targeted with Predator spyware

      Prominent Southern African journalist targeted with Predator spyware

      18 February 2026
      More drama in Warner Bros tug of war

      More drama in Warner Bros tug of war

      17 February 2026
      Russia bans WhatsApp

      Russia bans WhatsApp

      12 February 2026
    • In-depth
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
    • TCS
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E4: ‘We drive an electric Uber’

      10 February 2026
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
    • Opinion
      The AI fraud crisis your bank is not ready for - Andries Maritz

      The AI fraud crisis your bank is not ready for

      18 February 2026
      A million reasons monopolies don't work - Duncan McLeod

      A million reasons monopolies don’t work

      10 February 2026
      The author, Business Leadership South Africa CEO Busi Mavuso

      Eskom unbundling U-turn threatens to undo hard-won electricity gains

      9 February 2026
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Investment » Apple’s rough start to 2024

    Apple’s rough start to 2024

    The slide has erased more than $300-billion in market value this year, ceding Apple’s status as the most valuable US company.
    By Agency Staff2 April 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    With Apple’s stock coming off its worst quarter relative to the S&P 500 Index in over a decade, traders are looking for signs that the worst may be over.

    The 12% drop since the start of the year paid off for short sellers, giving them an incentive to unwind their bets. Technical analysts say it’s flirting with levels where dip-buyers are likely to swoop in. And the stock’s lagging run may make Apple look cheap compared with the other Big Tech companies.

    “Nobody wants to sell any more of their Apple positions because there’s a dividend, big share buybacks and no one wants to pay capital gains taxes on it,” said Craig Johnson, chief market technician at Piper Sandler & Co. “I don’t see the stock falling much further from here. The bigger risk is that Apple’s stock may be stuck in a range between US$165 to $200 until it can decisively break above its longer-term moving averages.”

    As the S&P 500 gained, Apple’s return lagged it by 21 percentage points in the first quarter

    The slide has erased more than $300-billion in market value this year, ceding Apple’s status as the most valuable US company to Microsoft. The drop was spurred by declining sales in China, regulatory scrutiny of its App store and mounting concern among investors about its growth outlook.

    As the S&P 500 gained, Apple’s return lagged it by 21 percentage points in the first quarter, the worst showing by that measure since 2013. But the loss has been steep enough that it’s nearing a key support level at $165, the low it hit in October, when the broader market also bottomed out.

    Apple shares briefly traded for less than $170 at various points in recent sessions. Breaking below that level and holding there could presage a pullback to its October low of $165.67. It ended Monday at $170.03.

    Pounced

    Short sellers pounced on Apple as peers like Nvidia, Meta Platforms and Amazon.com kept rallying. Apple is the second most profitable short position this year at $2.4-billion in paper profits, according to data analytics firm S3 Partners. That may give them some incentive to unwind the positions, and while the size of open short positions hasn’t changed much, they’re down from levels seen last year.

    With Apple faltering, traders are growing concerned that tech shares may face pressure in the coming months — even with Nvidia’s dominance. The stock continues to set new lows relative to the $260-billion Invesco QQQ Trust Series 1, ticker QQQ, which tracks the Nasdaq 100 Index. That suggests a momentum divergence has formed in the tech sector versus the broader market, with weakness emerging underneath the surface for growth shares.

    Read: Apple WWDC 2024 date announced – all eyes on AI

    That said, Apple traditionally serves as a flight-to-safety trade due to its strong business model and cash generation. Despite challenges in China, Apple’s massive buyback plans mean its shares continue to have upside potential for long-term money managers, according to Nancy Tengler, CEO at Laffer Tengler Investments.

    While anxiety is building over how long the artificial intelligence euphoria can last following Nvidia’s over 80% surge in 2024, Apple shouldn’t be a drag on the S&P 500 unless it breaks its multi-year uptrend from its 2020 lows, according to Mark Newton, head of technical strategy at Fundstrat Global Advisors.

    If other tech stocks stumble, Piper’s Johnson says it may even spur a rotation back into Apple.

    “If traders sell Nvidia, will they buy Apple instead? I hear it constantly from clients,” he said. “Investors love swapping one Magnificent Seven stock for another.”  — Jessica Menton, with Elena Popina, (c) 2024 Bloomberg LP

    Get breaking news alerts from TechCentral on WhatsApp

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTechCentral – real technology journalism that you can trust
    Next Article China could drive Africa’s renewable energy revolution: report

    Related Posts

    AI chatbots are coming to Apple CarPlay

    AI chatbots are coming to Apple CarPlay

    8 February 2026
    Google goes from laggard to leader in AI

    Google goes from laggard to leader in AI

    5 February 2026
    Apple acquires audio AI start-up Q.ai

    Apple acquires audio AI start-up Q.ai

    30 January 2026
    Company News
    Galaxy S26 brings proactive AI, pro-grade video and a privacy breakthrough

    Galaxy S26 brings proactive AI, pro-grade video and a privacy breakthrough

    27 February 2026
    Cell C to SMEs: We'll be your partner, not just a provider - Cell C Business

    Cell C to SMEs: We’ll be your partner, not just a provider

    27 February 2026
    The data sovereignty paradox - Altron Digital Business

    The data sovereignty paradox

    27 February 2026
    Opinion
    The AI fraud crisis your bank is not ready for - Andries Maritz

    The AI fraud crisis your bank is not ready for

    18 February 2026
    A million reasons monopolies don't work - Duncan McLeod

    A million reasons monopolies don’t work

    10 February 2026
    The author, Business Leadership South Africa CEO Busi Mavuso

    Eskom unbundling U-turn threatens to undo hard-won electricity gains

    9 February 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    MTN Nigeria in dramatic full-year turnaround - Karl Toriola

    MTN Nigeria in dramatic full-year turnaround

    27 February 2026
    Provinces ordered to enforce ban on online casinos

    Provinces ordered to enforce ban on online casinos

    27 February 2026
    Liquid secures nearly R10-billion in new funding - Liquid Intelligent Technologies

    Liquid secures nearly R10-billion in new funding

    27 February 2026
    Global GPU shortage set to deepen gaming industry woes

    Global GPU shortage set to deepen gaming industry woes

    27 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}