South Africa’s third largest mobile network, Cell C, has pulled its contract buy-out promotion from its franchise channel, the company has said.
In May last year, Cell C launched an initiative to give customers up to R10 000 to help buy themselves out of contracts with other networks.
The promotion targeted helping customers of rival networks pay their way out of their contracts and sign up with a Cell C post-paid package.
The promotion, at first, was expected to last just four months but the company extended it into 2016 and revised the offer upwards to R20 000 in February this year.
However, the buy-out offer — at least via Cell C’s franchise channels — has come to an end.
“Cell C’s buy-out promotion through the franchise channel has come to an end and we will announce new promotions as and when they become available,” Cell C spokeswoman Candice Jones said via e-mail.
“The buy-out promotion continues to be available through the business sales channel,” said Jones.
Upon launch, Cell C’s buy-out offer was designed to help the mobile network win more post-paid customers.
The company revealed last year that its prepaid sales, at that stage, made up 60% of its overall service revenues.
Cell C this week, in a statement about its mobile virtual network operator partnerships attaining a million customers, said that it has over 24m customers.
This means that Cell C has grown by approximately two million customers since last year as the mobile network reported in 2015 that it had about 22m connections.