Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Global space-tech investment set to surge in 2026

      Global space-tech investment set to surge in 2026

      19 January 2026
      Warning that AI could hit first-time jobseekers hardest

      Warning that AI could hit first-time jobseekers hardest

      19 January 2026
      Teraco appoints new MD and CFO amid expansion drive - Raj Nana

      Teraco appoints new MD and CFO amid expansion drive

      19 January 2026
      Icasa to target Sentech with tougher broadcast pricing rules

      Icasa to target Sentech with tougher broadcast pricing rules

      19 January 2026
      The internet is slipping beyond authoritarian control

      The internet is slipping beyond authoritarian control

      19 January 2026
    • World
      Oracle sued as bondholders allege AI debt plans were hidden - Larry Ellison

      Oracle sued as bondholders allege AI debt plans were hidden

      15 January 2026
      Activists call for X, Grok to removed from app stores - Elon Musk

      Activists call for X, Grok to removed from app stores

      14 January 2026
      Uganda shuts down internet ahead of pivotal election

      Uganda shuts down internet ahead of pivotal election

      14 January 2026
      Taiwan seeks arrest of OnePlus CEO - Pete Lau

      Taiwan seeks arrest of OnePlus CEO

      14 January 2026
      Work begins on what will be Africa's biggest airport

      Work begins on what will be Africa’s biggest airport

      13 January 2026
    • In-depth
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      DStv dodges channel blackout in last-minute deal with Warner Bros

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » World » ‘Consumers aren’t stupid’: Google lashes EU regulators

    ‘Consumers aren’t stupid’: Google lashes EU regulators

    By Agency Staff1 October 2021
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Billions of people use Google because it’s the best, not because of deals the company made to stay competitive, Google’s lawyer said on Friday, wrapping up a week of testimony as the US tech giant fights a record US$5-billion antitrust fine.

    The European Commission hit Google with a €4.34-billion fine in 2018 for using its Android mobile operating system to thwart rivals and cement its dominance in general Internet searching from 2011.

    At issue are deals requiring phone makers to pre-install the Google Search app and the Chrome browser app together with Google Play, as well deals blocking some variants of Android.

    The reason why billions of people choose Google as their search tool every day is not because of an abuse of dominance

    “The reason why billions of people choose Google as their search tool every day is not because of an abuse of dominance. It’s because it’s the best,” lawyer Meredith Pickford told the EU’s general court, the bloc’s second highest.

    Pickford said the deals were far from being anticompetitive tools; rather, they were to ensure Google stayed competitive.

    “You can still compete hard and compete on the merits. Consumers aren’t stupid. If Bing or another search engine were better than Google, people would turn to it,” he said. “Successful companies don’t stay successful by resting on their laurels and failing to compete.”

    The European Commission’s lawyer, Nicholas Khan, said the deals showed that Google had stacked the odds in its favour and urged judges to uphold the commission’s decision and fine.

    “Google gives itself the laurel wreath even before the race has started,” Khan said. “The scale of the practices entirely justify the fine that was imposed.”

    It was not clear when there will be a verdict in the case.  — Reported by Foo Yun Chee, (c) 2021 Reuters



    Bing Google Microsoft
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleApple may be eyeing an entry into online advertising
    Next Article Spectrum allocation among new finance minister’s top priorities

    Related Posts

    Elon Musk demands billions from OpenAI in explosive lawsuit

    Elon Musk demands billions from OpenAI in explosive lawsuit

    18 January 2026
    Wikipedia moves to monetise AI giants' reliance on its content

    Wikipedia moves to monetise AI giants’ reliance on its content

    15 January 2026
    Alphabet tops $4-trillion valuation

    Alphabet tops $4-trillion valuation

    13 January 2026
    Company News
    New Planet Energy and Span Africa launch landmark solar project

    New Planet Energy and Span Africa launch landmark solar project

    19 January 2026
    Learn before you leap with Binance: why crypto education matters - Hannes Wessels

    Learn before you leap with Binance: why crypto education matters

    15 January 2026
    Why enterprises are turning to Cohesity for cyber resilience - Axiz

    Why enterprises are turning to Cohesity for cyber resilience

    15 January 2026
    Opinion
    ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

    ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

    14 December 2025
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Global space-tech investment set to surge in 2026

    Global space-tech investment set to surge in 2026

    19 January 2026
    Warning that AI could hit first-time jobseekers hardest

    Warning that AI could hit first-time jobseekers hardest

    19 January 2026
    Teraco appoints new MD and CFO amid expansion drive - Raj Nana

    Teraco appoints new MD and CFO amid expansion drive

    19 January 2026
    Icasa to target Sentech with tougher broadcast pricing rules

    Icasa to target Sentech with tougher broadcast pricing rules

    19 January 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}