Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Icasa to target Sentech with tougher broadcast pricing rules

      Icasa to target Sentech with tougher broadcast pricing rules

      19 January 2026
      Sansa warns of severe solar storm risk in next 24 hours

      Sansa warns of severe solar storm risk in next 24 hours

      19 January 2026
      Why South Africa's internet boom isn't driving an economic boom - Net Nine Nine CEO Albert Oosthuysen

      Why South Africa’s internet boom isn’t driving an economic boom

      19 January 2026
      Global space-tech investment set to surge in 2026

      Global space-tech investment set to surge in 2026

      19 January 2026
      Warning that AI could hit first-time jobseekers hardest

      Warning that AI could hit first-time jobseekers hardest

      19 January 2026
    • World
      Oracle sued as bondholders allege AI debt plans were hidden - Larry Ellison

      Oracle sued as bondholders allege AI debt plans were hidden

      15 January 2026
      Activists call for X, Grok to removed from app stores - Elon Musk

      Activists call for X, Grok to removed from app stores

      14 January 2026
      Uganda shuts down internet ahead of pivotal election

      Uganda shuts down internet ahead of pivotal election

      14 January 2026
      Taiwan seeks arrest of OnePlus CEO - Pete Lau

      Taiwan seeks arrest of OnePlus CEO

      14 January 2026
      Work begins on what will be Africa's biggest airport

      Work begins on what will be Africa’s biggest airport

      13 January 2026
    • In-depth
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      DStv dodges channel blackout in last-minute deal with Warner Bros

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Motoring » Elon Musk’s big Tesla growth target is a problem

    Elon Musk’s big Tesla growth target is a problem

    Despite the collapse in Tesla’s stock over the past year or so, it still trades at a 77% premium to the S&P 500.
    By Agency Staff26 January 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    It pays to parse the language of any company’s earnings report, but perhaps more so for Tesla. You could say it’s in the corporate genes. After all, CEO Elon Musk has spent much of the past several days trying to convince a jury that he really did have “funding secured” in 2018. That’s despite his mooted multibillion-dollar take-private deal seeming to have had less in the way of documented pre-approvals than your average household mortgage application.

    The line that caught my eye on Wednesday evening concerned guidance, with Tesla aiming to produce 1.8 million vehicles this year and, thereby, “remain ahead of the long-term 50% CAGR”, or compound annual growth rate. For a couple of years, Tesla has said it aims to grow annual production by half, on average, over a “multi-year horizon”. Compare that 2023 target with 2020’s output of just over half a million and you do indeed get a compounded growth rate of more than 50%. But actual growth this year looks set to be 31%.

    Let’s acknowledge that is still phenomenal for any reasonably sized car manufacturer. Just five years ago, Tesla produced only about 250 000 vehicles.

    The disappointing fourth quarter deliveries and price cuts fed through to Wednesday’s results

    But the tell here is the language, with Tesla going out of its way to emphasise that, technically, it will remain true to the “multi-year” target despite growth slowing sharply. Certainly, it has slowed more sharply than expected: The consensus forecast for 2023 is 1.95 million. Which gets at why Tesla likely felt the need for a growth-secured moment.

    The disappointing fourth quarter deliveries and price cuts that have unnerved investors over the past month or so fed through to Wednesday’s results. Inventory jumped and implied average selling prices, excluding leased vehicles and regulatory credits, dipped under US$52 000, their lowest in a year. Even that figure was boosted by roughly $800 via the recognition of $324-million of deferred revenue linked to Tesla’s generously named Full Self Driving package. Gross profit per vehicle sold, at about $12 300, was the lowest in almost two years. Free cash flow dropped by a third, year over year, well shy of forecasts.

    Troubling

    This is not surprising, but it is troubling. It isn’t surprising because companies chasing growth quite often run into the problem of boosting capacity faster than sales. Tesla produced 1.37 million vehicles last year but lists capacity of more than 1.9 million, with new and expanded factories expected in markets from Mexico to Indonesia.

    It is troubling because, despite the collapse in Tesla’s stock over the past year or so, it still trades at a 77% premium to the S&P 500 based on multiples of forward earnings estimates — estimates that look vulnerable after these results. Tesla remains priced for growth, but the growth story comes with the caveats of using average multi-year percentages and evident reliance on price cuts. The latter are especially inimical to Tesla’s aura because price cuts to move product are what you get from regular old car companies that trade on single-digit earnings multiples (Tesla’s is 32 times).

    Read: Elon Musk’s Tesla hype machine breaks down

    Even worse, regular old car companies haven’t been cutting prices of late, despite lower deliveries. This owes partly to the pandemic-related disruption of supply chains, leaving dealer lots sparse and giving the industry a relatively rare dose of pricing power. The likes of Ford took this on board in terms of aligning production more closely with sales. That is, in effect, the opposite of what’s happened with Tesla as it chases growth.

    Read: Tesla shares had their worst year ever. That still doesn’t make them cheap

    During Wednesday evening’s Q&A, Musk touted Tesla’s AI capabilities. Framing Tesla as being more than a car company has long been an effective way of boosting its valuation — albeit less effective of late. This year’s challenge for Tesla won’t be delivering robo-taxis or a walking robot. It will be dealing with soft demand amid a potential recession that Musk seems to regard as all but certain. For investors who have just undergone a year of deflating expectations, it will be bracing for another dose.  — Liam Denning, (c) 2023 Bloomberg LP

    Get TechCentral’s daily newsletter



    Elon Musk Tesla
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMeta to reinstate Donald Trump
    Next Article Welcome to the era of confidential computing

    Related Posts

    The internet is slipping beyond authoritarian control

    The internet is slipping beyond authoritarian control

    19 January 2026
    Elon Musk demands billions from OpenAI in explosive lawsuit

    Elon Musk demands billions from OpenAI in explosive lawsuit

    18 January 2026
    Iran takes on Starlink in high-stakes bid to silence dissent

    Iran takes on Starlink in high-stakes bid to silence dissent

    16 January 2026
    Company News
    Beyond the hype: trust is the first step to generative AI ROI

    Beyond the hype: trust is the first step to generative AI ROI

    19 January 2026
    New Planet Energy and Span Africa launch landmark solar project

    New Planet Energy and Span Africa launch landmark solar project

    19 January 2026
    Learn before you leap with Binance: why crypto education matters - Hannes Wessels

    Learn before you leap with Binance: why crypto education matters

    15 January 2026
    Opinion
    ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

    ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

    14 December 2025
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Icasa to target Sentech with tougher broadcast pricing rules

    Icasa to target Sentech with tougher broadcast pricing rules

    19 January 2026
    Sansa warns of severe solar storm risk in next 24 hours

    Sansa warns of severe solar storm risk in next 24 hours

    19 January 2026
    Why South Africa's internet boom isn't driving an economic boom - Net Nine Nine CEO Albert Oosthuysen

    Why South Africa’s internet boom isn’t driving an economic boom

    19 January 2026
    Global space-tech investment set to surge in 2026

    Global space-tech investment set to surge in 2026

    19 January 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}