Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Xneelo breaks ground on second Samrand data centre

      Xneelo breaks ground on second Samrand data centre

      3 February 2026
      Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

      Heavyweights backing ZARU, a new rand-based stablecoin

      3 February 2026
      China's Haier takes aim at Samsung, LG and Hisense in South Africa

      China’s Haier takes aim at Samsung, LG and Hisense in South Africa

      3 February 2026
      South African tech start-ups that sold big on the world stage

      South African tech start-ups that sold big on the world stage

      3 February 2026
      Standard Bank branches are going cashless - Kabelo Makeke

      Standard Bank branches are going cashless

      3 February 2026
    • World
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
      Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel takes another hit

      23 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Social media » Facebook shares surge as advertisers ignore scandals

    Facebook shares surge as advertisers ignore scandals

    By Agency Staff31 January 2019
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Facebook reported revenue that beat Wall Street estimates as advertisers stuck with the social media company through a series of privacy scandals.

    The company said fourth-quarter sales were US$16.9-billion, ahead of the $16.4-billion analysts expected, with earnings topping expectations. The results sparked a share surge of more than 11% in pre-market trading in New York, poised to hit their highest level since late September.

    Facebook’s audience grew, bolstering its ability to collect data from users that can lure advertisers. Daily active users averaged 1.52 billion in December, up 9% from a year earlier and slightly ahead of Wall Street forecasts. The company also reported an uptick in users in mature markets like Europe, which investors were concerned had reached saturation.

    Facebook ads, and those of larger rival Google, are still more relevant and effective than most other options

    “These results prove the resilience of the core Facebook platform,” said Christopher Rossbach, chief investment officer of private investment office J Stern & Co.

    Executives were upbeat on a conference call with analysts, citing user numbers to argue that privacy travails and concern about Facebook’s role in society haven’t damaged the business much. They also said it’s possible to fix those issues while expanding the business.

    Facebook ads, and those of larger rival Google, are still more relevant and effective than most other options, precisely because the companies collect so much information on activity across the Internet and beyond. New data-privacy rules in Europe may have limited this data harvesting slightly, but that’s hit smaller competitors more than the two giants. Shares of Google parent Alphabet rose 1.4% in extended trading on Wednesday.

    Sparked outrage

    Facebook has sparked outrage over its handling of vast amounts of data it collects about people. During the fourth quarter, the public learnt more about how it let Russia manipulate users in campaigns that continued through the 2018 US midterm elections. The company also revealed a major privacy breach, after a bug allowed outsiders to access search histories and location check-ins of 14 million people.

    “Between the intellectual tech press and the Washington elite, there’s a huge disconnect between the news and what the rest of the world is doing,” said Richard Greenfield, an analyst at BTIG in New York. “Advertisers don’t listen to either of those groups — they listen to consumers. Most of Facebook’s advertisers have no other place to go with a return on investment this good.”

    Facebook, though, may be bracing for further declines in growth of its main app. The company said eventually, it will no longer report how many people use the social network. Instead, it will disclose total users for a “family of services” that includes Facebook, Messenger, WhatsApp and Instagram. More than two billion people use at least one of these apps each day, Facebook noted.

    Mark Zuckerberg

    The company also warned that revenue growth will slow because of shifts in its advertising business. Facebook has been running more promotions in messaging apps and in user posts called “stories” that only last 24 hours, because the main Facebook news feed is so popular it has less room to grow. Those newer ads are less lucrative at the moment.

    Instagram’s Stories product has 500 million users now, CEO Mark Zuckerberg said on the call. The company is focusing on making more of its messaging services encrypted by default, as well as expanding shopping on Instagram, he added.

    During the key holiday quarter, the company raked in profit of $6.9-billion, or $2.38/share

    There are some long-term effects to the short-term privacy scares. When Facebook’s Portal device for home-video chatting was launched in the fourth quarter, some consumers expressed reservations about the privacy of the product. Zuckerberg told analysts the device sold “better than expected”, without disclosing numbers.

    Late on Tuesday, TechCrunch reported that the company skirted Apple’s App Store rules to gather data on teen phone usage. The iPhone maker retaliated by revoking Facebook’s ability to make apps without Apple reviewing them first. That means Facebook employees can’t access the iPhone apps they’re developing, causing chaos at the company’s headquarters in Menlo Park, California.

    While employees complained on internal message boards about how difficult it was to do their jobs, chief operating officer Sheryl Sandberg brushed off those concerns in an interview with Bloomberg Television. “I think it’s been a pretty productive day at Facebook,” she said.

    Beat estimates

    During the key holiday quarter, the company raked in profit of $6.9-billion, or $2.38/share. Analysts were looking for per-share profit of $2.18. The latest period was helped by a lower tax rate.

    Before the results, Facebook shares closed up more than 4% to $150.42 in New York trading. They’re still down about 30% from a record high in July.

    One analyst cautioned the risk to Facebook’s stock may be further in the future, when European regulators get more deeply involved in their privacy probes. Several different bodies are investigating Facebook, including the Irish Data Protection Commissioner. The consequences may not come this year, but they will eventually, said Brian Wieser, an analyst for Pivotal Research.

    “Unfortunately Wall Street can be very short-sighted,” he said.  — Reported by Sarah Frier, (c) 2019 Bloomberg LP



    Facebook Mark Zuckerberg Sheryl Sandberg
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleToyi-toying and marijuana: protesters picket at Vodacom – pictures
    Next Article Vodacom stands firm on Makate settlement

    Related Posts

    Meta, TikTok, YouTube to stand trial on youth addiction claims

    Meta, TikTok, YouTube to stand trial on youth addiction claims

    27 January 2026
    Australia has banned kids from social media. Should South Africa follow suit?

    Australia has banned kids from social media. Should South Africa follow suit?

    11 December 2025
    Australia fires starting gun on global social media reform

    Australia fires starting gun on global social media reform

    10 December 2025
    Company News
    Breaking silos with SAS: Agile insurance in an uncertain world

    Breaking silos with SAS: agile insurance in an uncertain world

    2 February 2026
    Stellar year expected for Digicloud Africa and its reseller partners - Gregory MacLennan

    Stellar year expected for Digicloud Africa and its reseller partners

    2 February 2026
    How to subscribe to South Africa's best tech podcasts - TechCentral

    How to subscribe to South Africa’s best tech podcasts

    2 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Xneelo breaks ground on second Samrand data centre

    Xneelo breaks ground on second Samrand data centre

    3 February 2026
    Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

    Heavyweights backing ZARU, a new rand-based stablecoin

    3 February 2026
    China's Haier takes aim at Samsung, LG and Hisense in South Africa

    China’s Haier takes aim at Samsung, LG and Hisense in South Africa

    3 February 2026
    South African tech start-ups that sold big on the world stage

    South African tech start-ups that sold big on the world stage

    3 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}