Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      GSMA coalition targets $40 smartphone to connect millions across Africa

      GSMA coalition targets $40 smartphone to connect millions across Africa

      3 March 2026
      Discovery goes all-in on AI - Adrian Gore

      Discovery goes all-in on AI

      3 March 2026
      VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      iOCO is mulling acquisitions as its turnaround bears fruit

      iOCO expects up to 58% jump in interim earnings

      3 March 2026
      Bold reforms needed to fix Stem education in South Africa

      Bold reforms needed to fix Stem education in South Africa

      3 March 2026
    • World
      OpenAI secures $840-billion valuation in latest funding round

      OpenAI secures $840-billion valuation in latest funding round

      1 March 2026

      Stripe mulling bid for PayPal: report

      25 February 2026
      Xbox chief Phil Spencer retires from Microsoft

      Xbox chief Phil Spencer retires from Microsoft

      22 February 2026
      Prominent Southern African journalist targeted with Predator spyware

      Prominent Southern African journalist targeted with Predator spyware

      18 February 2026
      More drama in Warner Bros tug of war

      More drama in Warner Bros tug of war

      17 February 2026
    • In-depth
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
    • TCS
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E4: ‘We drive an electric Uber’

      10 February 2026
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
    • Opinion
      The AI fraud crisis your bank is not ready for - Andries Maritz

      The AI fraud crisis your bank is not ready for

      18 February 2026
      A million reasons monopolies don't work - Duncan McLeod

      A million reasons monopolies don’t work

      10 February 2026
      The author, Business Leadership South Africa CEO Busi Mavuso

      Eskom unbundling U-turn threatens to undo hard-won electricity gains

      9 February 2026
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Google apologises for ‘woke’ AI tool

    Google apologises for ‘woke’ AI tool

    Recently launched Gemini AI tool prioritised inclusivity so highly that it sacrificed historical accuracy.
    By Nkosinathi Ndlovu28 February 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Google has apologised for what has been described on social media as the “overly woke” behaviour of its artificial intelligence-powered image generation tool in Gemini. The newly launched Gemini shocked users with its overtly skewed bias towards racial and gender inclusivity, even at the expense of historical accuracy.

    Although outraged by its bias, social media users have also mocked Gemini’s output, poking fun at images of a female pope, black Vikings and even racially diverse Nazi soldiers.

    “It’s clear that this feature missed the mark. Some of the images generated are inaccurate or even offensive. We’re grateful for users’ feedback and are sorry the feature didn’t work well,” said Google in a statement last Friday. “We’ve temporarily paused image generation of people in Gemini while we work on an improved version.”

    We’ve temporarily paused image generation of people in Gemini while we work on an improved version

    Google’s faux pas fuels an ongoing debate about the actual level of “intelligence” the current wave of generative AI possesses.

    The key point is that a generative AI program is only as good as the data it has been trained on and how its parameters have been set by its creator. In short, the AI-generated apple does not fall too far from the tree – the same point argued by World Wide Worx MD Arthur Goldstuck in his recent book, The Hitchhiker’s Guide to AI.

    “What you are dealing with there is what experts call ‘stupidity’. It’s not only the algorithm that can be stupid, but also the policies or rules behind the algorithm, which is designed by people…,” said Goldstuck.

    A more insidious question being probed by internet enthusiasts like Netscape co-founder and venture capitalist Marc Anderson centres on the idea that the biases in the parameterisation and training of generative AI tools such as Google’s Gemini are not erroneous, but rather deliberate attempts at using technology to spread political ideology.

    ‘Biased agenda’

    “I know it’s hard to believe, but Big Tech AI generates the output it does because it is precisely executing the specific ideological, radical, biased agenda of its creators. The apparently bizarre output is 100% intended. It is working as designed,” said Anderson in a post on social media platform X.

    While Google has suspended Gemini’s image generation capabilities while its engineers seek a solution to the problem, its text generation capabilities have also come under fire.

    “I’m glad that Google overplayed their hand with their AI image generation, as it made their insane racist, anti-civilizational programming clear to all,” Elon Musk tweeted. “[But] the problem is not just Google Gemini, it’s Google search too,” he said.

    Read: Google Gemini AI launching in South Africa at R430/month

    The idea that Google is nefarious in its intent is not universally accepted; others see the company’s mishaps with Gemini as just one example of how society can – and most likely will continue to – misstep as it engages with and better understands this new form of intelligence that it has created.

    That Google’s mishap was so public, said Goldstuck, may set a good precedent for how such issues ought to be dealt with in future.

    Marc Andreessen. Image: JD Lasica

    “It’s the world learning how to get to grips with AI, and this is a great example for the industry in what to look out for when training its models. There are more nefarious ways in which such scenarios could play out, but this in the end is quite benign,” said Goldstuck.

    The Alphabet subsidiary’s response to the Gemini fiasco has been sincere on the public front, but a report by The Verge, based on an internal memo by CEO Sundar Pichai, suggests that some rigorous introspection is happening.

    “When we built this feature in Gemini, we tuned it to ensure it doesn’t fall into some of the traps we’ve seen in the past with image-generation technology — such as creating violent or sexually explicit images, or depictions of real people. And because our users come from all over the world, we want it to work well for everyone. If you ask for a picture of football players, or someone walking a dog, you may want to receive a range of people. You probably don’t just want to only receive images of people of just one type of ethnicity (or any other characteristic),” said Google. – (c) 2024 NewsCentral Media

    Get breaking news alerts from TechCentral on WhatsApp

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Gemini Google Google Gemini Sundar Pichai
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleUS, Russian satellites to pass dangerously close to each other
    Next Article ASML reaches milestone with High NA EUV lithography system

    Related Posts

    Discovery goes all-in on AI - Adrian Gore

    Discovery goes all-in on AI

    3 March 2026
    Synthesis, Google Cloud smash data silos holding back African enterprises

    Synthesis, Google Cloud smash data silos holding back African enterprises

    2 March 2026
    Vox customers set to benefit from direct, optimised Google connectivity

    Vox customers set to benefit from direct, optimised Google connectivity

    24 February 2026
    Company News
    Paratus Zambia adds next generation fixed wireless technology

    Paratus Zambia adds next-generation fixed-wireless technology

    3 March 2026
    Policy at the edge: PCF’s AAA+ vouchers deliver predictable data spend

    Policy at the edge: PCF’s AAA+ vouchers deliver predictable data spend

    3 March 2026
    AI-ready schools already exist - just not in physical classrooms - CambriLearn

    AI-ready schools already exist – just not in physical classrooms

    2 March 2026
    Opinion
    The AI fraud crisis your bank is not ready for - Andries Maritz

    The AI fraud crisis your bank is not ready for

    18 February 2026
    A million reasons monopolies don't work - Duncan McLeod

    A million reasons monopolies don’t work

    10 February 2026
    The author, Business Leadership South Africa CEO Busi Mavuso

    Eskom unbundling U-turn threatens to undo hard-won electricity gains

    9 February 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    GSMA coalition targets $40 smartphone to connect millions across Africa

    GSMA coalition targets $40 smartphone to connect millions across Africa

    3 March 2026
    Discovery goes all-in on AI - Adrian Gore

    Discovery goes all-in on AI

    3 March 2026
    VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

    VC’s centre of gravity is shifting – and South Africa is in the frame

    3 March 2026
    iOCO is mulling acquisitions as its turnaround bears fruit

    iOCO expects up to 58% jump in interim earnings

    3 March 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}