Ericsson has become the latest technology firm to pull out of the upcoming Mobile World Congress (MWC) show over concerns about the coronavirus outbreak.
The telecommunications giant said it had made the decision not to appear at the annual event as the “health and safety of employees and customers cannot be ensured”.
MWC is due to take place in Barcelona at the end of this month and is one of the largest events in the industry calendar.
Earlier this week, Korean firm LG Electronics revealed it, too, will not be present at the technology convention.
Ericsson said it appreciated efforts to control the risk by event organiser the GSMA, but the large size of its own exhibition space means it “cannot guarantee the health and safety” of attendees.
“The health and safety of our employees, customers and other stakeholders are our highest priority,” said Borje Ekholm, president and CEO of Ericsson.
“This is not a decision we have taken lightly. We were looking forward to showcasing our latest innovations at MWC in Barcelona.
“It is very unfortunate, but we strongly believe the most responsible business decision is to withdraw our participation from this year’s event.”
The Swedish firm said it would instead showcase the demos and content planned for MWC in a series of local events.
A number of other technology heavyweights, including Sony, Samsung, Huawei and Microsoft, are due to appear at MWC.
Last week, the GSMA said it was monitoring the outbreak and would put additional medical precautions in place around its venues.
In a new statement on Friday, organisers said: “The GSMA regrets to see Ericsson’s decision not to attend MWC Barcelona this year as they are an important player in our ecosystem.
“We respect their decision and are reassured by their commitment that they will be at MWC Barcelona 2021 in full force and our re-book trends for next year’s event remain high.
“Ericsson’s cancellation will have some impact on our presence at this time and will potentially have further impact.”