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    Home » AI and machine learning » Nvidia’s strategic shift aims to cement its role at the core of global AI

    Nvidia’s strategic shift aims to cement its role at the core of global AI

    Nvidia has unveiled a new raft of technologies aimed at sustaining the boom in demand for AI computing.
    By Agency Staff19 May 2025
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    Nvidia's strategic shift aims to cement its role at the core of global AI - Jensen Huang
    Nvidia CEO Jensen Juang

    Nvidia has unveiled a new raft of technologies aimed at sustaining the boom in demand for AI computing — and ensuring that its products stay at the centre of the action.

    CEO Jensen Huang on Monday kicked off Computex in Taiwan, Asia’s biggest electronics forum, touting new products and cementing ties with a region vital to the tech supply chain. His company’s shares are riding a fresh rally following a dealmaking trip to the Middle East as part of a trade delegation led by US President Donald Trump.

    Now back in his native Taiwan, Huang introduced updates to the ecosystem around Nvidia’s accelerator chips, which are key to developing and running AI software and services. The central goal is to broaden the reach of Nvidia products and eliminate barriers to AI adoption by more industries and countries.

    Major customers such as Microsoft and Amazon.com are trying to design their own processors and accelerators

    “When new markets have to be created, they have to be created starting here, at the centre of the computer ecosystem,” Huang said about the island.

    Huang opened with an update on timing for Nvidia’s next-generation GB300 systems for artificial intelligence workloads, which he said are coming in the third quarter of this year. They’ll mark an upgrade on the current top-of-the-line Grace Blackwell AI systems, which are now being installed by major cloud service providers.

    The chip maker is offering a new version of complete computers that it provides to data centre owners. NVLink Fusion products will allow customers the option to either use their own CPUs with Nvidia’s AI chips or use Nvidia’s CPUs with another provider’s AI accelerators.

    Opening up

    To date, Nvidia has only offered such systems built with its own components. This opening up of its designs — which include crucial connectivity components that ensure a high-speed link between processors and accelerators — gives Nvidia’s data centre customers more flexibility and allows a measure of competition while still keeping Nvidia technology at the centre.

    Major customers such as Microsoft and Amazon.com are trying to design their own processors and accelerators, and that risks making Nvidia less essential to data centres.

    Read: Nvidia CEO: humanoid robot revolution is closer than you think

    MediaTek, Marvell Technology and Alchip Technologies will create custom AI chips that work with Nvidia processor-based gear, Huang said. Qualcomm and Fujitsu plan to make custom processors that will work with Nvidia accelerators in the computers.  — Ian King and Vlad Savov, (c) 2025 Bloomberg LP

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