Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      The millions Vodacom spends protecting its CEO - Shameel Joosub

      The millions Vodacom spends protecting its CEO

      14 June 2026
      The missing number in Vodacom's annual report - Nkosana Makate please call me

      The missing number in Vodacom’s annual report

      12 June 2026
      How Sixty60 turned lockdown luck into a lasting lead

      How Sixty60 turned lockdown luck into a lasting lead

      12 June 2026
      SABC+ buckles as 477 000 fans pile in for Bafana opener

      SABC+ buckles as 477 000 fans pile in for Bafana opener

      12 June 2026
      The dizzying scale of Elon Musk's fortune

      The dizzying scale of Elon Musk’s fortune

      12 June 2026
    • World
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
      Meta declares war on Israeli spyware firm

      Meta declares war on Israeli spyware firm

      8 June 2026
      Meta takes on OpenAI and Anthropic in enterprise AI

      Meta takes on OpenAI and Anthropic in enterprise AI

      4 June 2026
      AI demand sparks 'chipflation' warning

      AI demand sparks ‘chipflation’ warning

      4 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      Watts & Wheels S1E5: 'A Bentley of the bush and a car that swims'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
      TCS | The Cape Town start-up listening for TB with AI - Braden van Breda

      TCS | The Cape Town start-up listening for TB with AI

      4 May 2026
    • Opinion
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The clock is ticking on South African banks’ biggest advantage

      9 June 2026

      Clashing judgments leave South Africa’s crypto law unsettled

      2 June 2026
      The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

      The trap inside South Africa’s banking MVNO boom

      1 June 2026
      The hidden cost of social media age bans is everyone's privacy - Petrus Potgieter

      The hidden cost of social media age bans is everyone’s privacy

      29 May 2026
      Treasury's crypto crackdown is a betrayal of Mandela's promise - Duncan McLeod

      Treasury’s crypto crackdown is a betrayal of Mandela’s promise

      22 May 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Internet and connectivity » Pichai warns Google Search could be ripped apart

    Pichai warns Google Search could be ripped apart

    A proposal to have Google share search data with rivals would be a “de facto” divestiture of its search engine, its CEO has warned.
    By Agency Staff30 April 2025
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Pichai warns Google Search could be 'ripped apart' - Sundar Pichai
    Sundar Pichai

    Google CEO Sundar Pichai told a judge who found that Google illegally monopolises online search that a US justice department proposal to share search data with rivals would be a “de facto” divestiture of the company’s search engine.

    If Google were required to share both its search data and the information on how it ranks results, rivals could reverse engineer “every aspect of our technology”, Pichai testified on Wednesday.

    “The proposal on data sharing is so far reaching, so extraordinary,” Pichai said, that it “feels like de facto divestiture of search” and its entire intellectual property and technology over 25 years of research, he said.

    Google has countered that the government’s proposal would hurt consumers and the economy

    During testimony in federal court in Washington, Pichai asserted that a package of antitrust remedies proposed by the government is too extreme and will undermine Google’s ability to compete in the market. The combination of remedies would “make it unviable to continue to invest in” research and development, he said. “It will have many unintended consequences.”

    Pichai was called to testify as part of a three-week trial aimed at determining how Google should restore competition to online search after judge Amit Mehta ruled last year that the tech giant had illegally maintained a monopoly in the market. The justice department wrapped up its case on Tuesday afternoon and the company is now presenting its evidence and testimony.

    Long-running cases

    The government wants Google to divest its Chrome browser, license some search data to competitors, and stop paying for exclusive positions on other apps and devices. It has also asked that Mehta extend the ban to Google’s AI products, including its AI assistant Gemini, which the government says were aided by the company’s illegal monopoly in search.

    Google has countered that the government’s proposal would hurt American consumers and the economy, and weaken US technological leadership.

    Pichai is testifying for the third time in as many years, as Google’s long-running antitrust cases have wound their way through the courts. In late 2023, over two short weeks, the tech executive had to pivot from Mehta’s courtroom in Washington defending Google in the first phase of the justice department’s search monopoly case, to another in San Francisco where a judge heard accusations by Fortnite maker Epic Games that Google Play had illegally maintained dominance in the mobile app marketplace.

    Read: OpenAI: We’d buy Chrome if Google was forced to sell

    In both those cases, plus a third where Pichai didn’t testify — concerning Google’s dominance of online advertising technology markets — Google was found to have engaged in anticompetitive behaviour. That shows the unprecedented antitrust scrutiny the tech company has faced in recent years in the US over its power to control key aspects of the online world.

    Google
    Image: Reuters

    Pichai, 52, has spent the majority of his career at Google, starting as a product manager in 2004 and rising through the ranks to become CEO of the company in 2015. He has held several roles, including helping to engineer the company’s Android strategy and playing a key role in the development of Chrome.

    As was the case during his first appearance in federal court for the initial phase of the justice department’s search monopoly case, Pichai was dressed in a dark suit and decided to stand instead of sit as he gave testimony. He was Google’s second witness, after the company’s lawyers called on Google employee Heather Adkins, a cybersecurity expert, on Tuesday afternoon. Adkins testified that Google’s commitment to security made it a good steward of Chrome, as she described ways that the company worked to thwart bad actors’ malicious attacks targeting the browser.

    Read: Google: South African media plan threatens investment

    Mehta has said he wants to deliver a decision on how to remedy the harm caused by Google’s dominance by August. But whatever he decides, there will likely be a years-long wait for any changes to take effect at Google. After the remedy hearing, the company is expected to appeal and potentially take the case to the US supreme court.  — Davey Alba and Leah Nylen, (c) 2025 Bloomberg LP

    Get breaking news from TechCentral on WhatsApp. Sign up here.

    Don’t miss:

    Only Google can run Chrome, company says in antitrust trial

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleJan Reynders, a ‘towering’ figure in SA engineering, has died
    Next Article Home affairs applies for divorce from Sita

    Related Posts

    The millions Vodacom spends protecting its CEO - Shameel Joosub

    The millions Vodacom spends protecting its CEO

    14 June 2026
    Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

    Amazon CEO flagged Anthropic AI risks to Washington

    14 June 2026
    The missing number in Vodacom's annual report - Nkosana Makate please call me

    The missing number in Vodacom’s annual report

    12 June 2026
    Company News
    When jammers kill the signal, AI goes blind too - Rory Atkinson Orange Logistics Sigfox South Africa

    When jammers kill the signal, AI goes blind too

    12 June 2026
    Workday Horizon shows SA firms how to make AI deliver - Kiv Moodley

    Workday Horizon shows SA firms how to make AI deliver

    12 June 2026
    Hisense, Makro team up for winter laundry promotion

    Hisense, Makro team up for winter laundry promotion

    12 June 2026
    Opinion
    The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

    The clock is ticking on South African banks’ biggest advantage

    9 June 2026

    Clashing judgments leave South Africa’s crypto law unsettled

    2 June 2026
    The clock is ticking on South African banks' biggest advantage - Pambos Soteriades

    The trap inside South Africa’s banking MVNO boom

    1 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    The millions Vodacom spends protecting its CEO - Shameel Joosub

    The millions Vodacom spends protecting its CEO

    14 June 2026
    Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

    Amazon CEO flagged Anthropic AI risks to Washington

    14 June 2026
    The missing number in Vodacom's annual report - Nkosana Makate please call me

    The missing number in Vodacom’s annual report

    12 June 2026
    How Sixty60 turned lockdown luck into a lasting lead

    How Sixty60 turned lockdown luck into a lasting lead

    12 June 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}