ShowMax to develop original programming - TechCentral

ShowMax to develop original programming

John Kotsaftis

John Kotsaftis

Naspers’s new online video-on-demand platform ShowMax will develop original programming content, its GM, John Kotsaftis, revealed at the launch in Johannesburg on Wednesday.

Kotsaftis, speaking to TechCentral on the sidelines of the launch event, would not say what original content ShowMax would produce, but said its first locally produced title would be announced in the coming months.

The move mirrors US rival Netflix, which has produced a number of popular original series, including prison drama Orange is the new Black and political drama House of Cards.

ShowMax, which costs R99/month for unlimited access, has been launched outside of Naspers’s television entertainment subsidiary, MultiChoice, which owns DStv.

This was done to foster innovation and ensure Naspers produces the best possible online video-on-demand service, according to Kotsaftis.

ShowMax content is delivered over the Internet using content delivery networks “to bring the content as close to the edge [user]as possible”.

“We’ve built a very clever architecture to keep performance up, with cacheing servers in various places. We have servers all over the world, not just here in South Africa.”

ShowMax has 750 TV series with more than 19 000 individual episodes available. Total viewing time is more than 11 000 hours.

“This is just the beginning… We are going to grow this platform and adapt it based on what people want to watch,” Kotsaftis said.

“This is a long-term view for Naspers,” he said. “We think this is where the world is going to go. And we want to be there [at the start]and grow with it.”

Kotsaftis said ShowMax is “focusing on South Africa in a way that Neflix won’t”.

“We wouldn’t have done this if we hadn’t done our homework,” he said. “We think our content selection is broader. Our local content selection is an order of magnitude bigger than anything Netflix has done elsewhere in the world.”  — © 2015 NewsCentral Media

7 Comments

  1. Dikgang Kekana on

    Spot the copy-editing errors:

    Kotsaftis said ShowMax is “focusing on South Africa is a way that Neflix won’t”.

    “We wouldn’t have done this if we hadn’t done our homework,” he said. “We think our content selection is broader. Our local content selection is an order of mannitude bigger than anything Netflix has done elsewhere in the world.”

  2. now just add a few supersport live streaming channels for a fair price and you have a winner!

  3. Why don’t the media mention how much the data costs to stream per content item will be (and ultimately what the service will REALLY cost the consumer)? The only free items I see are available are Kyknet and kids shows (not a drawcard for everyone). A hyped-up non event if you’ve seen (and already) paid to see most of the library anyway.

  4. Not even 720p.

    DSTV compresses it to be more efficient for satellite streaming so it’s more like 720p with very lossy compression.

    The resolution would still be 720p but the picture would look like water fell on a magazine page.

  5. Ofentse Letsholo on

    Lol… For me it’s just way too hard to watch films in 720p even 80s movies I watch them in 1080p blame the internet. But this time they have no excuse because the streaming is not done by them but by the consumer and his/her ISP of choice.

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