Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Shoprite ranks cybersecurity as its number one risk - Pieter Engelbrecht

      Shoprite ranks cybersecurity as its number one risk

      9 October 2026
      Standard Bank to take up to $200-million stake in OPay - Sim Tshabalala

      Standard Bank to take up to $200-million stake in OPay

      9 October 2026
      Shoprite takes on the banking apps with airtime on Sixty60

      Shoprite takes on the banking apps with airtime on Sixty60

      9 October 2026
      How to tell telemarketers to get lost - officially

      How to tell telemarketers to get lost – officially

      9 October 2026
      Data centres are the new front line in the Russia-Ukraine war

      Data centres are the new front line in the Russia-Ukraine war

      9 October 2026
    • World
      SpaceX takes aim at US wireless carriers with spectrum acquisition

      Starlink is coming for your mobile operator

      9 October 2026
      The AI PC is finally here. It's just very expensive - Jensen Huang, Satya Nadella

      The AI PC is finally here. It’s just very expensive

      8 October 2026
      The memory crunch is making Samsung fabulously rich

      The memory crunch is making Samsung fabulously rich

      8 October 2026
      SpaceX to borrow $40-billion to buy Nvidia chips

      SpaceX to borrow $40-billion to buy Nvidia chips

      7 October 2026
      South Pole neutrino hunter wins Nobel Prize in Physics - Francis Halzen

      South Pole neutrino hunter wins Nobel Prize in Physics

      7 October 2026
    • In-depth

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
    • TCS
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
      Meet the CIO | Vodacom's Mohamed Sami on the agentic future

      Meet the CIO | Vodacom’s Mohamed Sami on the agentic future

      5 October 2026
      Lexi Novitske, general partner at Norrsken22, on the TechCentral Show

      TCS | Norrsken22’s Lexi Novitske on how China is winning African tech

      1 October 2026
      TCS | Dominic White and Adam Ely on AI agents going rogue

      TCS | Dominic White and Adam Ely on AI agents going rogue

      29 September 2026
    • Opinion
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
      South Africa's next energy crisis is in the accounts department - Craig Holmes

      South Africa’s next energy crisis is in the accounts department

      29 September 2026
      The steam engine lesson AI doomsayers keep missing - Sam Clarke

      The steam engine lesson AI doomsayers keep missing

      28 September 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Regulating AI: apply the laws we have first

      21 September 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Electronics and hardware » Sony shares plunge on weak PS4 demand

    Sony shares plunge on weak PS4 demand

    By Agency Staff4 February 2019
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Sony reported weaker profits in the PlayStation business and cut its revenue forecast for the year, triggering the steepest share decline in two and a half years.

    The stock slumped 8.2% by midday in Tokyo on Monday, the most since June 2016 on an intraday basis, after operating income in games fell 14% to ¥73-billion for the holiday quarter. The Tokyo-based company sold 8.1 million PS4 consoles, down from nine million a year ago, it said in a statement on Friday.

    The PlayStation 4, headed for its sixth year, will likely surpass the 100 million unit sales milestone by mid-2019, cementing it as one of the best-selling consoles in history. Even so, this year’s software line-up isn’t as impressive as it was last year, when blockbuster titles like God of War, Spider-Man and Red Dead Redemption 2 debuted. For the full fiscal year, Sony kept its forecast for the games division of ¥310-billion.

    Strong profits from game software were offset by higher promotional and marketing costs aimed at driving PS4 volumes

    “Strong profits from game software were offset by higher promotional and marketing costs aimed at driving PS4 volumes,” Damian Thong, an analyst at Macquarie Group, wrote in a report after cutting his rating to neutral. “We are moving to the sidelines until we can better assess the risks in the Games segment.”

    Additionally, Goldman Sachs Group and Nomura Holdings cut their price targets on Sony’s stock.

    For total sales, Sony lowered its outlook to ¥8.5-trillion for the fiscal year to March, compared to the prior forecast for ¥8.7-trillion. Weaker demand for camera chips, mobile handsets and financial services were behind the revision although a tax adjustment will boost net income.

    Struggle

    The figures underscore the struggle at big technology companies, which are seeing slowing demand for their products and services. Apple reported a decline in revenue for the first time in two years, while chip makers Intel and Nvidia have warned of weaker sales as China’s economy starts to sputter and looming uncertainly over Brexit.

    “It’s definitely not as positive as the headline numbers would suggest. It feels slightly negative overall,” said Andrew Jackson, head of Japanese equities at Soochow CSSD Capital Markets in Singapore.

    Operating profit in the last three months of 2018 was ¥377-billion, compared with analysts’ projection for ¥365-billion. After adjusting for a one-time gain in the music business, the result was significantly lower, at ¥260-billion. Quarterly sales fell 10% to ¥2.4-trillion.

    Sony’s PlayStation 4 games console

    With fewer games in store for the already-ageing PlayStation 4 and Sony’s own Xperia phone business still bleeding money, CEO Kenichiro Yoshida will have to prove that Sony’s turnaround can continue instead of peaking this year. The mobile division continued to struggle, with an operating loss of ¥15.5-billion during the quarter, the fourth straight period. Yoshida has so far rebuffed pressure to sell off the unit, saying it is vital for pushing innovation including 5G-related research.

    “The market is closely watching for a turnaround in the mobile communications business, but it looks things are worse year on year due to a decrease in smartphone unit sales,” Jackson said.

    For the current fiscal year, operating profit will be ¥870-billion, compared to analysts’ projections for ¥884-billion on average, according to estimates compiled by Bloomberg.

    We are cautious but not overly worried about CMOS despite iPhone weakness

    Sony’s camera chips business is also seeing an impact from slowing global demand for smartphones. Operating profit in chips fell 23% to ¥46.5-billion. Guidance for the division is now lower, at ¥130-billion for the current fiscal year, from October’s forecast of ¥140-billion.

    “We are cautious but not overly worried about CMOS despite iPhone weakness,” Atul Goyal, an analyst at Jefferies, wrote in a report last week.

    The company’s new 48-megapixel image sensor is proving to be a hit with manufacturers including Xiaomi and Huawei, who are promoting it as a key feature in their new models. Phones with at least two rear-facing cameras will account for 74% of the market by 2020, up from 29% this year, JPMorgan Chase & Co predicted in a research report this month.  — Reported by Yuji Nakamura, with assistance from Yuki Furukawa, (c) 2019 Bloomberg LP

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticlePlastics are being glued together in the ocean by bacteria
    Next Article Backspace: ‘Please call me’

    Related Posts

    Shoprite ranks cybersecurity as its number one risk - Pieter Engelbrecht

    Shoprite ranks cybersecurity as its number one risk

    9 October 2026
    Standard Bank to take up to $200-million stake in OPay - Sim Tshabalala

    Standard Bank to take up to $200-million stake in OPay

    9 October 2026
    Shoprite takes on the banking apps with airtime on Sixty60

    Shoprite takes on the banking apps with airtime on Sixty60

    9 October 2026
    Company News
    Why fintechs need an insurance partner they can trust - Hollard Insurance

    Why fintechs need an insurance partner they can trust

    8 October 2026
    Reusable KYC means the end of 'please upload your ID' - Contactable

    Reusable KYC means the end of ‘please upload your ID’

    8 October 2026
    Eliminating the 'toggle tax': how CRM integration changes customer experience - Martie de Beer

    Eliminating the ‘toggle tax’: how CRM integration changes customer experience

    8 October 2026
    Opinion
    When a machine can choose, who does it become? Fanie van Rooyen

    When a machine can choose, who does it become?

    9 October 2026
    Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

    Let South Africans jailbreak their way to digital sovereignty

    5 October 2026
    South Africa's next energy crisis is in the accounts department - Craig Holmes

    South Africa’s next energy crisis is in the accounts department

    29 September 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Shoprite ranks cybersecurity as its number one risk - Pieter Engelbrecht

    Shoprite ranks cybersecurity as its number one risk

    9 October 2026
    Standard Bank to take up to $200-million stake in OPay - Sim Tshabalala

    Standard Bank to take up to $200-million stake in OPay

    9 October 2026
    Shoprite takes on the banking apps with airtime on Sixty60

    Shoprite takes on the banking apps with airtime on Sixty60

    9 October 2026
    How to tell telemarketers to get lost - officially

    How to tell telemarketers to get lost – officially

    9 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter