The Advertising Standards Authority has found in favour of MTN after the operator laid a complaint against Cell C, accusing its smaller rival of discrediting its brand in two advertisements. The authority has instructed Cell C to withdraw the ads. The first target of MTN’s ire was a television advertisement featuring a man
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Cell C marketing director Simon Camerer, the man behind the recent corporate rebranding at Cell C and the advertising campaigns that got rival Vodacom seeing red, is leaving the cellular operator at the end of the year after more than seven years in the position. He says he plans to take a break
Earlier this year, Cell C lost a battle with its larger rivals, Vodacom and MTN, over its use of the term “4Gs” in its advertising campaigns. MTN and Vodacom argued to the final appeal committee of the Advertising Standards Authority, which found in their favour, that ordinary consumers
The Advertising Industry Tribunal has ruled against an appeal by Cell C against a decision by the Advertising Standards Authority that its use of the “power to you” pay-off line in its advertising was in contravention of the authority’s advertising codes. The original
The final appeal committee of the Advertising Standards Authority has dismissed a last attempt by Cell C to have a ruling that the “4Gs” term it used in its advertising was in breach of the authority’s advertising codes overturned. The committee has awarded costs to
The Advertising Standards Authority (ASA) is considering imposing sanctions against Vodacom following its decision to uphold a complaint brought by Clear Copy on behalf of Cell C against an ad campaign run by Cell C’s bigger mobile rival
The Advertising Standards Authority (ASA) has dismissed Cell C’s appeal against a portion of a ruling handed down by its directorate on 6 October 2010 concerning various complaints about its use of the term “4Gs” in its advertising campaigns. Vodacom, MTN and
TechCentral editor Duncan McLeod talks to Cell C CEO Lars Reichelt about the company’s challenges at the Advertising Standards Authority, competition with Vodacom, and the launch of its 42Mbit/s mobile broadband network
Cell C will ask the Advertising Standards Authority (ASA) to review its decision to find in favour of a complaint lodged by Vodacom against the former’s new advertising campaign. Cell C was last week forced to pull the campaign
The Advertising Standards Authority, which on Thursday found almost entirely in favour of Vodacom over complaints against its rival Cell C’s controversial new advertising campaign, will now consider