The smartphone industry may produce gleaming marvels of modern technology, but it is also ruled by the law of the jungle. Amazon has learned this the hard way. Its Fire Phone range, unveiled to such fanfare in June, has been completely mauled by
Amazon is not a consumer electronics company. Yes, the e-commerce giant has sold tens of millions of its own devices to customers. And yes, it has just launched a smart phone, but measuring Amazon by Samsung’s or Apple’s standards overlooks the most important thing about its business. When Amazon
