Social media applications dominate the South African smartphone scene, local research has found. According to data in the new South African Social Media Landscape study by World Wide Worx and Fuseware, chat application WhatsApp is the most dominant application on smartphones
Facebook is now used by a quarter of all South Africans, while photo-sharing app Instagram – owned by Facebook — has seen the fastest growth of any social network in South Africa over the past year. This is according to a new study by World Wide Worx
On Tuesday, technology market research firm World Wide Worx and online media monitoring company Fuseware released their annual report on the South African social media landscape. Their findings reveal that visual content is the biggest driving factor behind the uptake and
Users of home-grown mobile messaging platform Mxit remain highly loyal to the platform, despite the fact that the service was recently supplanted by Facebook as the country’s biggest social network, according to what World Wide Worx and Fuseware are calling a “final analysis” of their “SA Social Media
Until now the largest social network in South Africa, Mxit, which claims to have 7,4m active monthly users, has been knocked from the top spot by Facebook, with an estimated 9,4m active users, a number the researchers say may actually be on the conservative side
Although 95% of large SA companies have some sort of social media strategy aimed at consumers, only 51% consider their efforts on Facebook to be effective. The figure drops to just 33% for Twitter. These findings are contained in the latest SA Social Media Landscape study by World Wide Worx. The