Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally.
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It’s rare for corporate brands to become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Elon Musk tweeted on Sunday.
Meta Platforms’ “Twitter killer” Threads got off to a rollicking start, but now engagement appears to be plunging.
Meta is giving businesses a powerful, free-of-charge alternative to pricey proprietary models sold by OpenAI and Google.
There is essentially zero chance that Twitter, as it exists now, could be reconstituted on another platform.
Threads, could generate some serious cash for Meta Platforms in the next couple of years, according to Evercore ISI.
Meta Platforms’ Twitter rival Threads crossed 100 million sign-ups within five days of launch.
Experts say Twitter would have to clear a high hurdle if it sues Meta Platforms over copycat app Threads.
Mark Zuckerberg has pitched Meta’s Twitter copycat app, Threads, as a “friendly” refuge for public discourse online.