Browsing: Simon Camerer

Cell C is shaking up its approach to marketing and advertising. Comedian Trevor Noah, who had become synonymous with the brand, is out. In is a more “experiential and testimonial-style” approach to capturing market share. Cell C, which has just over 10% of the mobile market in SA, has released a new

Simon Camerer, the man who “appointed” comedian Trevor Noah as Cell C’s CEO (“chief experience officer”) and who led the makeover of the cellular operator’s brand, is set to take the top sales and marketing job at DStv operator MultiChoice on 1 February. Camerer resigned as Cell C’s marketing director at the end of last year after

Cell C marketing director Simon Camerer, the man behind the recent corporate rebranding at Cell C and the advertising campaigns that got rival Vodacom seeing red, is leaving the cellular operator at the end of the year after more than seven years in the position. He says he plans to take a break

Cell C will introduce new broadband products in the next few weeks and bring its long-running special offers, introduced a year ago, to an end. The company, which has rolled out 1 900 third-generation mobile broadband towers