ByteDance’s profit surged roughly 60% in 2023, outpacing the growth of online peers Tencent Holdings and Alibaba Group in a sign of the TikTok owner’s resilience in the face of an economic downturn.
Earnings before interest, tax, depreciation and amortisation jumped to more than US$40-billion from about $25-billion in 2022, according to people familiar with the matter, who asked not to be named discussing private information. The world’s most valuable start-up also grew sales to nearly $120-billion from $80-billion, the people said.
The results mark the first time that ByteDance has overtaken arch-rival Tencent both in revenue and profit, as it leveraged its popular short-video platforms to expand into international e-commerce and sustain its global popularity. While ByteDance’s internal figures haven’t been independently audited, they suggest the ad-churning social media juggernaut became one of the world’s fastest-growing tech giants in 2023.
A ByteDance spokesman did not respond to a request for comment.
The owner of TikTok and Chinese twin Douyin last year cemented its position as one of China’s internet leaders, alongside Tencent and Alibaba, which have both struggled to rekindle growth at a time of economic uncertainty and consumer wariness in the country.
In the domestic market, Douyin is morphing into an all-in-one platform akin to Tencent’s WeChat, with its added features encroaching on Alibaba’s ec-ommerce turf and competing with Meituan for food delivery orders. Even with the strong results, ByteDance decided to overhaul management of its China operations in February, with Kelly Zhang stepping down from the CEO role without plans for appointing a successor.
Overseas, the successful roll-out of TikTok Shop in markets like the US and Southeast Asia have unlocked new revenue sources beyond digital marketing. TikTok is seeking to grow the size of its US e-commerce business tenfold this year. It has 170 million users in the country.
US crisis
That’s despite TikTok’s existential crisis in its most lucrative market. In March, the US house of representatives passed a bill to ban TikTok in the US unless ByteDance sells its prized asset, though the measure faces a less certain outcome in the senate. The presidential rematch between Joe Biden and Donald Trump later in the year, along with Beijing’s response, could also complicate matters.
Like its China peers, ByteDance has started to unwind risky bets in recent months. It has cut hundreds of jobs at its gaming development and enterprise software units, which dragged down profitability and largely failed to live up to their promises. Instead, the company is trying to catch up on generative AI, building its own chatbots and large language model.
Read: US politicians tighten the noose around TikTok
ByteDance’s long-awaited stock market debut remains a distant possibility, as the company grapples with elevated scrutiny in the US. In December, the firm offered to buy back up to $5-billion in shares from investors at a valuation of $268-billion. At its peak, ByteDance was valued at more than $400-billion in some private trading. — Zheping Huang and Min Jeong Lee, (c) 2024 Bloomberg LP
