TopTV to add new channels - TechCentral

TopTV to add new channels

SA’s newest pay-TV operator On Digital Media (ODM), which owns TopTV, plans to add new channels and possibly even new channel bouquets to its network later this year as it steps up its battle with incumbent MultiChoice, which owns DStv.

ODM chief marketing officer Elouise Kelly says a team of TopTV content buyers is flying to Los Angeles in the US next week to scour for new channels and to secure deals with international content providers.

Kelly says ODM will announce details of the new channels by September or October this year.

TopTV, which was launched on 1 May, has enjoyed strong demand from SA consumers. It has sold more than 50 000 decoders, though ODM won’t disclose how many of those are already activated as it doesn’t want MultiChoice to know.

TopTV’s entry into the market has resulted in MultiChoice developing a new entry level, R99/month channel bouquet called DStv Lite. The Naspers-owned company has also cut the cost of decoders and installation in reaction to TopTV’s subsidised offer of R499 for decoder and installation.

The new channels are unlikely to include local sports programming as MultiChoice has bought content rights to all the main sporting codes, including soccer and rugby. However, Kelly says ODM is keen to bid for sports rights, especially soccer, when they come up for renewal.

Kelly says initial feedback from TopTV customers suggests their favourite channels are the Fox channels, including Fox Entertainment and, surprisingly, Fox News, the conservative-leaning US news network.

Other channels that have proved popular are Black Entertainment Television, documentary channels Top Explore and Top History, and the two Discovery channels.

Most subscribers have signed up for the premium R249/month option rather than going for the entry level R99/month option, Kelly says.  — Duncan McLeod, TechCentral

13 Comments

  1. I realy hope their channel line-up includes ABC,CW,UPN,BRAVO,E!,MTV,SPIKE,VH1,NICK,DISNEY,CN,TELETOON,ANIMAX,STYLENETWORK,CW,ESPN, etc. that be awesome! love toptv

  2. What would be really nice, would be if they could get their tv guide working online so the rest of us can see whether or not their content is worth watching

  3. Shaun - Cape Town on

    We’ve been with TopTV since the start, their channels are briliiant! DSTV is going to be the loser soon, I can see TopTV breaking the 1 million viewership soon. I’m glad I moved away from DSTV Compact! – Cheers

  4. I’m not sure on which channel it would be, but in America they have Comedy-Central. I would love if Top-Tv could show this, then I’m getting rid of my dstv for sure!

  5. I have to agree with SPH. To date I have not been able to find their TV Guide either in newspapers or on their website. In order to convince my good missus to move to TopTV I need to show here the programming and actual programmes shown.

    Come on, TopTV.

  6. Ray Hollins on

    Be smart TopTV, make sure you undermine dstv where it hurts them most, in their wallets. Dstv have been so arrogant and cocksure, they will be an easy target as long as you do what they have consistently refused to do, that is to listen to their customers. I wish you well and cant wait to to see their snotty noses wiped in the dirt. Just keep chipping away at them and eventually they will have to wake up.

  7. Zimbabwe government will take forever to give TopTv a license to operate there. The best for Zimbos is just to buy the set, claim that you are in SA and be able to prove it ie utility bills and go and install the dish back home. Remember if you tell them you want ot watch in Zim they wont activate the decoder. Just do it like we used to do with GTv and Vivide.