Two of the biggest players in online travel in Africa are hooking up. Travelstart said on Wednesday that it is acquiring a majority stake in SafariNow.com, which it said is South Africa’s largest accommodation booking website.
The value of the deal, which will see Travelstart taking on SafariNow’s 40-person team, has not been disclosed.
SafariNow, which was founded in 1999, will stick to its core business of selling accommodation and retain its current brand, CEO, Tom Williams, and team, Travelstart said in a statement.
Travelstart and SafariNow both started operations in South Africa in 1999 and are established players in Africa’s online travel booking industry.
“We want to supercharge our accommodation offering and with more than 23 000 listings on SafariNow, we can give our customers much better choices,” said Travelstart’s founder and CEO, Stephan Ekbergh, in the statement. — (c) 2017 NewsCentral Media
