Electric car pioneer Tesla no longer has the road to itself.
German car makers Daimler, BMW and Volkswagen are closing in and may pass their American rival by 2021, based on a consultancy’s ranking of electric automakers that factors strategy, battery technology, culture, supplier networks, partnerships and financial performance into an overall score.
Tesla will remain number one in 2019, according to the forecast by PA Consulting Group. But by 2021, when traditional rivals flood the road with a variety of models, Elon Musk’s company will fall to seventh place. By then, Daimler will be in the lead, followed by BMW, the Renault Nissan Mitsubishi alliance and VW.
Production issues with the Model 3 and an uncertain profit outlook were factors in the lower ranking for Palo Alto, California-based Tesla, PA Consulting said.
“Achieving carbon targets and improving e-mobility performance go hand in hand,” Thomas Göttle, head of PA Consulting’s automotive business, said in a statement. “For the manufacturers, however, this also involves great need for action in terms of organisation and personnel.” — Reported by Leonard Kehnscherper, (c) 2018 Bloomberg LP