Mercedes-Benz is bolstering the C-Class line-up with versions that carry more powerful batteries to help its popular sedan withstand a trend toward sports utility vehicles.
Elon Musk and his team are preparing to outline new steps in Tesla’s drive to become a more self-sufficient company less reliant on suppliers at its “Battery Day” event on 22 September. It’s part of a well-established pattern.
A good decade after Nokia’s mobile phone business suffered a fatal blow at the hands of the iPhone, the Finnish company is still feeding off a lucrative asset that it salvaged from the wreckage.
For decades, the Mercedes S-Class has defined the gold standard in luxury sedans. But as consumers gravitate toward SUVs and electric cars define cutting-edge technology, Daimler must prove its flagship remains relevant.
Tesla’s rapid rise to become the world’s most valuable car maker could mark the start of a new era for the global auto industry, defined by a Silicon Valley approach to software.
Mercedes-Benz, the world’s largest maker of luxury cars, is rolling out its first in a series of battery-powered vehicles, adding to a growing array of high-end brands targeting Tesla.