Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Big Microsoft 365 price increases coming next year

      Big Microsoft price increases coming next year

      5 December 2025
      Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

      Vodacom to take control of Safaricom in R36-billion deal

      4 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      4 December 2025
      'Get it now': Takealot in new instant deliveries pilot

      ‘Get it now’: Takealot in new instant deliveries pilot

      4 December 2025
    • World
      Amazon and Google launch multi-cloud service for faster connectivity

      Amazon and Google launch multi-cloud service for faster connectivity

      1 December 2025
      Google makes final court plea to stop US breakup

      Google makes final court plea to stop US breakup

      21 November 2025
      Bezos unveils monster rocket: New Glenn 9x4 set to dwarf Saturn V

      Bezos unveils monster rocket: New Glenn 9×4 set to dwarf Saturn V

      21 November 2025
      Tech shares turbocharged by Nvidia's stellar earnings

      Tech shares turbocharged by stellar Nvidia earnings

      20 November 2025
      Config file blamed for Cloudflare meltdown that disrupted the web

      Config file blamed for Cloudflare meltdown that disrupted the web

      19 November 2025
    • In-depth
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
      Why smart glasses keep failing - no, it's not the tech - Mark Zuckerberg

      Why smart glasses keep failing – it’s not the tech

      19 October 2025
      BYD to blanket South Africa with megawatt-scale EV charging network - Stella Li

      BYD to blanket South Africa with megawatt-scale EV charging network

      16 October 2025
    • TCS
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
      TCS | Why Altron is building an AI factory - Bongani Andy Mabaso

      TCS | Why Altron is building an AI factory in Johannesburg

      28 October 2025
    • Opinion
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
      How South Africa's broken Rica system fuels murder and mayhem - Farhad Khan

      How South Africa’s broken Rica system fuels murder and mayhem

      10 November 2025
      South Africa's AI data centre boom risks overloading a fragile grid - Paul Colmer

      South Africa’s AI data centre boom risks overloading a fragile grid

      30 October 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » What trade war? Big Tech’s money-making machine ploughs ahead

    What trade war? Big Tech’s money-making machine ploughs ahead

    By Agency Staff4 November 2019
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    After a year of tough headlines, the world’s biggest technology companies showed last week that they’re powering through, continuing to rake in cash and invest in future growth as demand for their goods and services shows little sign of slacking.

    Amazon.com, Apple, Microsoft, Alphabet and Facebook all showed increases in revenue beyond what analysts’ had expected in the third quarter. Facebook, one of the most maligned tech companies this year, added 36 million new daily active users around the world and posted its biggest increase in sales in more than a year. Apple, which sagged a bit in August amid concern the latest iPhones would underwhelm, wound up selling more than analysts’ expected and showed a surge in interest for its wearable gadgets and services.

    Alphabet, Amazon and Apple all notched a decline in profit, but they are ploughing money into research and big bets, such as cloud computing for Google, where it’s playing catch-up to Amazon and Microsoft, and faster, one-day shipping for the Seattle-based retailer.

    Facebook, one of the most maligned tech companies this year, posted its biggest increase in sales in more than a year

    The results belied several challenges facing the industry. There are more than a dozen federal, state and congressional investigations into Big Tech, ranging from calls to break up some of them, to stringent regulation that could force a change to the way many do business. A trade war has been raging between China and the US, threatening to increase the costs of everything from iPhones to laptops and crimp the business of companies like Intel that sell to Huawei Technologies. The president himself hasn’t shied away from making his displeasure known in a series of angry tweets.

    Investors haven’t shown much concern. Shares of Apple and Microsoft are at record highs and Facebook has logged more than double the gains of the S&P 500 this year.

    There have been wobbles. The biggest impact came in June on news that the US Federal Trade Commission and department of justice were preparing to open antitrust investigations of Facebook and Google. That lopped off US$52-billion from Google‘s market value and $41-billion from Facebook.

    Antitrust threat

    If anything, the threat of antitrust action is only increasing as senator Elizabeth Warren — the presidential candidate who has been leading the charge to to break up the tech companies — is gaining support among Democratic voters. Mark Zuckerberg, CEO of Facebook, faced sharp questioning from the US congress last month, confronted with a long list of grievances ranging from the company’s policy of not fact-check political ads to continued problems with election interference heading into the 2020 election and critiques of its record on workforce diversity.

    On a call with analysts to discuss earnings, Zuckerberg said: “I expect this is going to be a very tough year,” as criticism of the company’s role in the political process continues to snowball through the presidential election.

    Intel and Apple brushed off concerns about the trade war with China, but additional tariffs on Chinese goods are scheduled to go into effect in December. That will widen the scope of products facing higher prices. On Thursday, Apple filed requests to exclude 15% tariffs on 11 products or components, including the iPhone and Apple Watch, that went into effect on 1 September.

    Facebook CEO Mark Zuckerberg. Image: Alessio Jacona

    The US relationship with China is particularly important to the hardware maker because it manufacturers and sells many of its phones in China. Apple CEO Tim Cook said demand is improving in China and he’s optimistic for progress in the trade dispute. “I think the trade tension is less and that clearly looks positive,” he said on the earnings call with analysts. Apple’s results underlined the persistent power of its brand and the ability to charge consumers a premium for its products, even if it has had to lower prices on some iPhone models.

    Overall sales are grew 2% in the fiscal fourth quarter at Apple, and the company predicted more revenue growth for the holiday shopping season. Still, the results, which included a 9% decline in iPhone revenue, were more of an endorsement of Apple’s strategy of expanding sales from services and selling accessories to iPhone owners than they were a return to growth of its main product.

    “We obviously want that to be better,” Cook said. “But we feel good about how we’re doing.”

    Microsoft has been making major investments in its Azure cloud business and shifting its Office productivity software online

    Amazon appeared to have a pretty serious miss, reporting profit that declined 26% from a year earlier due to massive spending on trying to get its delivery times in some places down to a single day. The company’s shares fell 9% after hours, but pared that to a 4% drop by the time the market opened the next morning. Most analysts remained positive on the stock and several advised to buy the dip, arguing the investment is necessary for the company’s future success. They cited bright spots like advertising, which is quickly becoming a solid, third pillar of revenue for the company, after e-commerce and cloud services. A week later, shares are essentially back where they were.

    “The whole picture points to short-term pain for a visible long-term gain,” Bloomberg Intelligence analyst Jitendra Waral said.

    Scored twice

    Microsoft scored twice, posting profit and revenue up double digits in its fiscal first quarter, surpassing analysts’ estimates, and just days later winning a surprise $10-billion Pentagon contract for cloud computing services, beating the presumed winner, Amazon. The software giant has been making major investments in its Azure cloud business and shifting its Office productivity software online, efforts that are paying off. Although pure cloud revenue growth slowed in the third quarter, margins are improving and the Pentagon win will open the “floodgates”, in the words of Bloomberg Intelligence, for other government contracts.

    Wall Street even refused to turn too sour on Alphabet after profit fell 23%, missing analysts’ estimates by a wide margin. But sales beat expectations, rising 22%. That cheered analysts who praised the company for its “stability”, after the first half of the year saw dramatic fluctuations in revenue growth.

    Chip makers, who’ve been on the front line of the trade dispute between China and the US, continue to send mixed signals to investors about the lasting impact. China is the biggest market for semiconductors and home of Huawei, one of the world’s largest consumers of the vital electronic components. The US, which is home to the largest pool of producers, has black-listed Huawei as a threat to national security.

    Intel gave an upbeat sales and profit forecast and smaller rival AMD also reported solid results. Intel said it wasn’t seeing demand hit by trade tensions. Chief financial officer George Davis said: “China was a modest positive relative to expectations.”

    Many analysts expressed concern that the run-up in orders that’s happened in the second half of the year was juiced by extra purchasing ahead of possible tariffs in December that would make the chips — already the most expensive component in computers — more pricey.

    Lurking in the back of investors minds on China and trade is the report by Texas Instruments, which slashed its forecast citing trade and economic concerns. The company has the biggest product and customer lists in the industry and its reach spans components for everything from space hardware to vehicles to home electronics.

    Daniel Morgan, an analyst at Synovus Trust Company, said of the industry overall: “Despite all of these headwinds, they did pretty darn well.”  — Reported by Gerrit De Vynck and Ian King, (c) 2019 Bloomberg LP



    Alphabet Amazon AMD Apple Donald Trump Huawei Intel Microsoft top
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleLone bitcoin whale likely fuelled 2017 price surge
    Next Article Huawei’s long nightmare may soon be over

    Related Posts

    Big Microsoft 365 price increases coming next year

    Big Microsoft price increases coming next year

    5 December 2025
    Black Friday goes digital in South Africa as online spending surges to record high

    Black Friday goes digital in South Africa as online spending surges to record high

    4 December 2025
    Unlock smarter computing with your surface Copilot+ PC

    Unlock smarter computing with your Surface Copilot+ PC

    4 December 2025
    Company News
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Telcos are sitting on a data gold mine - but few know what do with it - Phillip du Plessis

    Telcos are sitting on a data gold mine – but few know what do with it

    4 December 2025
    Unlock smarter computing with your surface Copilot+ PC

    Unlock smarter computing with your Surface Copilot+ PC

    4 December 2025
    Opinion
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025
    Zero Carbon Charge founder Joubert Roux

    The energy revolution South Africa can’t afford to miss

    20 November 2025
    It's time for a new approach to government IT spend in South Africa - Richard Firth

    It’s time for a new approach to government IT spend in South Africa

    19 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Big Microsoft 365 price increases coming next year

    Big Microsoft price increases coming next year

    5 December 2025
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

    Vodacom to take control of Safaricom in R36-billion deal

    4 December 2025
    Black Friday goes digital in South Africa as online spending surges to record high

    Black Friday goes digital in South Africa as online spending surges to record high

    4 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}