TechCentralTechCentral
    Facebook Twitter YouTube LinkedIn
    Facebook Twitter LinkedIn YouTube
    TechCentralTechCentral
    NEWSLETTER
    • News

      Fixing SA’s power crisis is not complex: it simply takes the will to do better

      12 August 2022

      Consortium makes unsolicited bid for state’s 40% stake in Telkom

      12 August 2022

      Actually, solar users should pay more to access the grid – here’s why

      12 August 2022

      Telkom says MTN talks remain on track

      12 August 2022

      Analysis | Rain muddies the waters with approach to Telkom

      11 August 2022
    • World

      Tencent woes mount, even after $560-billion selloff

      12 August 2022

      Huawei just booked its first sales rise since US blacklisting

      12 August 2022

      Apple remains upbeat about iPhone sales even as Android world suffers

      12 August 2022

      Ether at two-month high as upgrade to blockchain passes major test

      12 August 2022

      Gaming industry’s fortunes fade as pandemic ends

      11 August 2022
    • In-depth

      African unicorn Flutterwave battles fires on multiple fronts

      11 August 2022

      The length of Earth’s days has been increasing – and no one knows why

      7 August 2022

      As Facebook fades, the Mad Men of advertising stage a comeback

      2 August 2022

      Crypto breaks the rules. That’s the point

      27 July 2022

      E-mail scams are getting chillingly personal

      17 July 2022
    • Podcasts

      Qush on infosec: why prevention is always better than cure

      11 August 2022

      e4’s Adri Führi on encouraging more women into tech careers

      10 August 2022

      How South Africa can woo more women into tech

      4 August 2022

      Book and check-in via WhatsApp? FlySafair is on it

      28 July 2022

      Interview: Why Dell’s next-gen PowerEdge servers change the game

      28 July 2022
    • Opinion

      No reason South Africa should have a shortage of electricity: Ramaphosa

      11 July 2022

      Ntshavheni’s bias against the private sector

      8 July 2022

      South Africa can no longer rely on Eskom alone

      4 July 2022

      Has South Africa’s advertising industry lost its way?

      21 June 2022

      Rob Lith: What Icasa’s spectrum auction means for SA companies

      13 June 2022
    • Company Hubs
      • 1-grid
      • Altron Document Solutions
      • Amplitude
      • Atvance Intellect
      • Axiz
      • BOATech
      • CallMiner
      • Digital Generation
      • E4
      • ESET
      • Euphoria Telecom
      • IBM
      • Kyocera Document Solutions
      • Microsoft
      • Nutanix
      • One Trust
      • Pinnacle
      • Skybox Security
      • SkyWire
      • Tarsus on Demand
      • Videri Digital
      • Zendesk
    • Sections
      • Banking
      • Broadcasting and Media
      • Cloud computing
      • Consumer electronics
      • Cryptocurrencies
      • Education and skills
      • Energy
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Motoring and transport
      • Public sector
      • Science
      • Social media
      • Talent and leadership
      • Telecoms
    • Advertise
    TechCentralTechCentral
    Home»Editor's pick»Why tablets are complementing, not killing, TV

    Why tablets are complementing, not killing, TV

    Editor's pick By Editor12 April 2012
    Facebook Twitter LinkedIn WhatsApp Telegram Email

    The tablet’s ability to deliver content has been considered a threat to PC makers and broadcasters, but new data shows 85% of people use their tablets while watching television, according to a report by Forrester.

    The tablet is replacing laptops as second-screen devices, since we can do many of same tasks on tablets that we do on computers, including buying things, reading the news, and checking e-mail. Apple CEO Tim Cook recently said the tablet will eventually cannibalise the PC. Sarah Rotman Epps, an analyst with Forrester, agreed and called tablets “couch computers” in her report. Given the many different avenues for streaming video, the natural conclusion is that tablets will eventually kill off the TV, too, but Epps says tablets actually complement the TV-watching experience.

    As mentioned, 85% of tablet owners use the device while watching TV. Nielsen also says that 30% of tablet use happens while watching the television. TV companies are creating companion applications to engage viewers on a deeper level during their favourite shows. Even US cable companies are creating their own video-streaming apps in an effort to get in front of the cord-cutting trend — severing ties with cable operators in favour of services like Hulu Plus. Comcast’s Xfinity app is an example of this.

    But tablets may still eat into part of the TV market. According to Epps, people are replacing smaller TVs with tablets in rooms such as the kitchen and bathroom. Thirty-two percent of tablet owners will not buy a 24-inch TV or smaller since purchasing their new, mobile device. But the same does not go for larger televisions.

    “The reality is that consumers with tablets think their tablets are even smarter, and at least some of the time prefer to watch the content from their small device on the big screen,” said Epps.  — VentureBeat

    • Image: Tom Raftery
    Apple Forrester Sarah Rotman Epps Tim Cook
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email
    Previous ArticleSamsung debuts new line of tablets
    Next Article Why a remote workforce is a bad idea

    Related Posts

    Tencent woes mount, even after $560-billion selloff

    12 August 2022

    Huawei just booked its first sales rise since US blacklisting

    12 August 2022

    Apple remains upbeat about iPhone sales even as Android world suffers

    12 August 2022
    Add A Comment

    Comments are closed.

    Promoted

    Get your brand in front of TechCentral’s amazing audience

    12 August 2022

    Pricing Beyond CMYK: printers answer the FAQs

    11 August 2022

    How secure is your cloud?

    10 August 2022
    Opinion

    No reason South Africa should have a shortage of electricity: Ramaphosa

    11 July 2022

    Ntshavheni’s bias against the private sector

    8 July 2022

    South Africa can no longer rely on Eskom alone

    4 July 2022

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2022 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.