Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Canal+ concedes Showmax 'not a commercial success'

      Canal+ concedes Showmax ‘not a commercial success’

      29 January 2026
      Canal+ eyes billions in cost savings from MultiChoice deal

      Canal+ eyes billions of rand in cost savings from MultiChoice deal

      29 January 2026
      Cloud adoption the weak link in SA's digital government push: Microsoft - Vukani Mngxati

      Cloud adoption the weak link in SA’s digital government push: Microsoft

      29 January 2026
      Nedbank CIO Ray Naicker resigns

      Nedbank CIO Ray Naicker resigns

      29 January 2026
      BMW South Africa warns EV policy paralysis is stalling investment - Peter van Binsbergen

      BMW South Africa warns EV policy paralysis is stalling investment

      29 January 2026
    • World
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
      Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel takes another hit

      23 January 2026
      ByteDance clinches US TikTok deal

      ByteDance clinches US TikTok deal

      23 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      Watts & Wheels S1E2: 'China attacks, BMW digs in, Toyota's sublime supercar'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E2: 'China attacks, BMW digs in, Toyota's sublime supercar'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
    • Opinion
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
      South Africa's new fibre broadband battle - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » AI hardware booms at CES, but consumer adoption is uncertain

    AI hardware booms at CES, but consumer adoption is uncertain

    Physical AI dominated CES this week, yet questions persist over affordability, usefulness and mass market demand.
    By Agency Staff9 January 2026
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    AI hardware booms at CES, but consumer adoption is uncertain
    An LG Cloid robot stands on stage during an LG Electronics news conference at CES 2026. Steve Marcus/Reuters

    Just four years after the launch of ChatGPT, the chatbot that brought artificial intelligence into the mainstream, and it seemed like almost every exhibitor at the CES show in Las Vegas this week was touting an AI-powered gadget.

    The annual event draws the biggest companies from the global tech and auto industries, who this year underscored the shift from AI software to “physical AI” with robotics, humanoids and autonomous driving technology.

    Interest in humanoid robots has boomed as companies see human-form machines as the next frontier in AI

    And while big tech laid out the blueprint for what lives and homes could look like over the next couple of years, dozens of entrepreneurs and little-known companies vied to capture attention with AI-powered doodads for tasks as varied as cutting hair and offering emotional support.

    Amid all the pizzazz, investors and analysts had the task of predicting which AI-imbued hardware has the potential to be a hit with consumers and become a multi-billion-dollar business.

    “AI is really driving a whole innovation and demand cycle,” said ARM’s Chris Bergey, head of the chip tech firm’s unit that handles PCs, phones and other AI gadgets. ARM said that it has reorganised to create a physical AI unit to expand its presence in the robotics market.

    Humanoid robots

    Interest in humanoid robots has boomed as companies see human-form machines as the next frontier in AI and automation. At CES – once called the Consumer Electronics Show – robots from South Korea’s LG and others dealt games of poker, folded paper to create pinwheels and danced with attendees.

    However, the glacial pace at which humanoid robots performed tasks reflected challenges developers face such as processing power, battery life and dealing with situations beyond their programming. As such, experts do not expect a viable humanoid to be available anytime soon, at least not at an affordable price.

    Read: Autonomous AI agents emerge as the next major cybersecurity risk

    China’s Lenovo hosted a splashy event at the Las Vegas Sphere that featured Nvidia CEO Jensen Huang and rival chipmaker AMD boss Lisa Su. Lenovo, the world’s largest PC maker, unveiled its Qira AI voice assistant platform designed to work across devices and provide services from the likes of travel company Expedia.

    Meta said it has enhanced its Ray-Ban Display and Neural Band products — both launched last year — with features such as live recording, and Google launched its AI model Gemini for TVs and other home devices.

    Mark Zuckerberg bets future of computing on AI-powered Ray-Bans
    Meta CEO Mark Zuckerberg wears the Meta Ray-Ban Display glasses as he delivers a speech presenting the new line of smart glasses at last year’s Meta Connect event in California. Carlos Barria/Reuters

    Then there were the more utilitarian devices given an AI makeover among gadgets that appeared to be more of a gimmick.

    Among the more frivolous offerings were gadgets containing three-dimensional avatars which employed AI to say “sweet things” in different voices, and a pocket pet with a personality that its makers said uses AI to grow and change with its owner.

    One company showed off an AI dry cleaning apparatus priced at US$599 that it said could detect a garment’s material and clean it appropriately in three minutes. Another showcased a set of hair clippers that use AI to help cut people’s locks.

    Gadgets

    After viewing a batch of AI-enhanced lawnmowers, massage chairs, mattresses and other household items, Seaport Research analyst Jay Goldberg said many of those gadgets were previously referred to as “smart” devices and that companies may have adopted the AI moniker as a marketing tactic.

    Most AI applications run on the cloud but will likely move to run on devices due to cost, which will require specialised functions built into each chip.

    “Unless you’ve been living under a rock over 2025 you probably heard that AI is getting really expensive,” Perplexity AI CEO Aravind Srinivas said at an Intel launch event.

    Unless you’ve been living under a rock over 2025 you probably heard that AI is getting really expensive

    Intel PC chips business head Jim Johnson likewise spoke of companies’ enormous and growing data-crunching costs in the cloud.

    The US chipmaker launched its Panther Lake AI chip for laptops, the first product made using a next-generation manufacturing process called 18A. Compatriot AMD announced a set of processors designed for AI PCs.

    AI can make PCs run more efficiently in terms of speed, battery life and security, for instance. Less clear is whether consumers will flock to purchase them.

    Read: The next wave: 10 technologies that will define 2026

    “I think the general consumer is still not aware of what an AI PC really means or what it can do for them that they can’t do today,” said CEO Ben Bajarin of tech consultancy Creative Strategies. “Hopefully that will become more clear over time.”  — Max A Cherney, (c) 2026 Reuters

    Get breaking news from TechCentral on WhatsApp. Sign up here.



    Alphabet Aravind Srinivas ARM ChatGPT Chris Bergey Gemini Gemini AI Google Intel Jensen Huang Jim Johnson Lisa Su Meta Panther Lake Perplexity AI Ray-Ban
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMajor overhaul coming to Gmail
    Next Article Silicon batteries are about to upend smartphone battery life

    Related Posts

    Meta, TikTok, YouTube to stand trial on youth addiction claims

    Meta, TikTok, YouTube to stand trial on youth addiction claims

    27 January 2026
    WhatsApp boosts defences for high-risk users

    WhatsApp boosts defences for high-risk users

    27 January 2026
    Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

    Intel takes another hit

    23 January 2026
    Company News
    Smartphone affordability: South Africa's new economic divide - PayJoy

    Smartphone affordability: South Africa’s new economic divide

    29 January 2026
    The control layers that make AI usable in real-world logistics - Sterdts

    The control layers that make AI usable in real-world logistics

    29 January 2026
    WeBuyCars expands national footprint with two landmark supermarkets

    WeBuyCars expands national footprint with two landmark supermarkets

    28 January 2026
    Opinion
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026
    AI moves from pilots to production in South African companies - Nazia Pillay SAP

    AI moves from pilots to production in South African companies

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Canal+ concedes Showmax 'not a commercial success'

    Canal+ concedes Showmax ‘not a commercial success’

    29 January 2026
    Canal+ eyes billions in cost savings from MultiChoice deal

    Canal+ eyes billions of rand in cost savings from MultiChoice deal

    29 January 2026
    Cloud adoption the weak link in SA's digital government push: Microsoft - Vukani Mngxati

    Cloud adoption the weak link in SA’s digital government push: Microsoft

    29 January 2026
    Nedbank CIO Ray Naicker resigns

    Nedbank CIO Ray Naicker resigns

    29 January 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}