Amazon CEO Jeff Bezos is probably not a happy man today, with the company reporting disappointing fourth quarter 2011 earnings , including a dramatic 58% decline in net income.
Many analysts were unsure where Amazon would stand this past quarter with the launch of the much-hyped US$199 Kindle Fire tablet. The device wasn’t expected to be immediately profitable for Amazon, but the company expected people to purchase media for their devices and was counting on those book, music, movie, and TV sales to make up for it. One analyst predicted Amazon sold 6m Kindle Fire devices this quarter, but Amazon would not say how many units were sold.
“We are grateful to the millions of customers who purchased the Kindle Fire and Kindle e-reader devices this holiday season, making Kindle our bestselling product across both the U.S. and Europe,” said Amazon CEO Jeff Bezos, in a statement. “Our millions of third-party sellers had a tremendous holiday season with 65% unit growth and now represent 36% of total units sold.”
From a revenue standpoint, the company did fairly well with $17,4bn in sales — a 35% increase from the year-ago period. But the company missed wide on profits, with net income decreasing 58% to $177m, or $0,38 per diluted share, compared with net income of $416m, or $0,91 per diluted share, a year ago. Operating income was $260m in Q4, compared with $474m in the year-ago period.
Unfortunately, even the revenues did not meet steep Wall Street expectations of $18,3bn, according to estimates from FactSet Research.
Amazon’s stock price in after-hours trading reflected the disappointment.
Where are the numbers?
With the rumblings from Amazon about the early success of its new Kindle Fire over the holiday season, the company’s disappointing fourth quarter results came as a surprise.
More surprising was Amazon’s silence regarding total Kindle Fire sales for the quarter. During the earnings call, Amazon’s executive team deferred questions about the device to the press release, which simply regurgitated sales data from December.
The Kindle Fire, which is Amazon’s 7-inch Android-based tablet device, did phenomenally well during its initial launch in November. The company reported selling at least 3m Kindle readers (including the Fire and Amazon’s other e-ink readers) three weeks after the launch — or about a million devices per week over the 2011 holiday shopping season.
Some analysts have estimated that Amazon sold about 6m Kindle Fire tablets for the quarter, which would make the company the second largest seller of tablet computing devices. Those estimates, if true, would also make the Kindle Fire the best-selling Android-based tablet in the world — beating high-profile tablets from Samsung and Motorola. (For some perspective, even the most optimistic Kindle Fire sales estimates are nowhere near industry leader Apple’s iPad 2, which sold 15,4m units in its fiscal first quarter.)
While the Kindle Fire’s initial spike in sales could be attributed to its relatively low $200 price and the proximity of its launch to the largest shopping “holiday” of the year, it’s possible that Amazon saw a sharp decline in the following weeks. Essentially, that means Amazon may not have sold as many devices as it projected, which would explain the company’s silence during the earnings call.
Another explanation for why Amazon didn’t mention Kindle Fire sales in its quarterly earnings report could have something to do with digital media sales. Unlike Apple and Samsung, Amazon is selling the Kindle Fire at a loss and making the money back on digital media sales and application purchases. Some analysts estimate that the company is making at least $136 in additional revenue from every customer who bought a Kindle Fire. If digital media sales are down for the quarter, it could reflect poorly on the Kindle Fire’s success.
Still, Amazon is definitely serious about growing its presence in digital media sales — and not just by offering premium content from the biggest media companies. Last month, Amazon started a $6m annual fund to encourage more independent authors to publish their works on Kindle before other platforms. The company is also hiring new employees to work on its digital media strategy. — Sean Ludwig and Tom Cheredar, VentureBeat
- Image: San Francisco Chronicle (used with permission)
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