Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      SA finally has a broadband map - and it reveals where the gaps are

      SA finally has a broadband map – and it reveals where the gaps are

      31 March 2026
      Bookmakers want banks to cut off offshore online gambling sites

      Bookmakers want banks to cut off offshore online gambling sites

      31 March 2026
      Government steps in as fuel shock hits

      Government steps in as fuel shock hits

      31 March 2026
      Uber commits R5-billion to South Africa amid licensing woes - Deepesh Thomas

      Uber commits R5-billion to South Africa amid licensing woes

      31 March 2026
      'It's done for my industry': the SA director betting everything on AI film - Donovan Marsh

      The SA director betting everything on AI filmmaking

      31 March 2026
    • World

      Apple plans to open Siri to rival AI services

      27 March 2026
      It's official: ads are coming to ChatGPT

      It’s official: ads are coming to ChatGPT

      23 March 2026
      Mystery Chinese AI model revealed to be Xiaomi's

      Mystery Chinese AI model revealed to be Xiaomi’s

      19 March 2026
      A mystery AI model has developers buzzing

      A mystery AI model has developers buzzing

      18 March 2026
      Samsung's trifold gamble ends in retreat

      Samsung’s trifold gamble ends in retreat

      17 March 2026
    • In-depth
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
    • TCS
      Anoosh Rooplal

      TCS | Anoosh Rooplal on the Post Office’s last stand

      27 March 2026
      Meet the CIO | HealthBridge CTO Anton Fatti on the future of digital health

      Meet the CIO | Healthbridge CTO Anton Fatti on the future of digital health

      23 March 2026
      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses - Clare Loveridge and Jason Oehley

      TCS+ | Arctic Wolf unpacks the evolving threat landscape for SA businesses

      19 March 2026
      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience - Theo van Zyl

      TCS+ | Vox Kiwi: a wireless solution promising a fibre-like experience

      13 March 2026
      TCS+ | Flipping the narrative on AI in the Global South - Josefin Rosén

      TCS+ | Flipping the narrative on AI in the Global South

      13 March 2026
    • Opinion
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      VC's centre of gravity is shifting - and South Africa is in the frame - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » World » Apple shares leap to new record high on strong results

    Apple shares leap to new record high on strong results

    By Agency Staff1 August 2018
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Apple shares jumped 4% in extended trading after the company projected sales suggesting consumers are continuing to snap up the company’s high-end iPhones even as updated models are on the horizon.

    The Cupertino, California-based technology giant expects fiscal fourth-quarter revenue between US$60-billion and $62-billion. Analysts were looking for $59.4-billion, according to data compiled by Bloomberg. Fiscal third-quarter results also beat Wall Street expectations, sending the shares climbing to $198 in extended trading, a record price if the increase holds through to Wednesday.

    Apple’s stock gained 12% this year though to Tuesday’s close — before the results were announced — putting the iPhone maker on a path to become the first US company with a market value of $1-trillion.

    The iPhone maker on a path to become the first US company with a market value of $1-trillion

    “These results and guidance will increase investor confidence,” Shannon Cross of Cross Research wrote in a note to investors. “We expect the vast majority of Apple’s product line-up to be refreshed during the next couple of quarters which should support near-term results.”

    More than a decade after its debut, the iPhone is still Apple’s most important product, accounting for about 60% of revenue. While unit sales have slowed recently, the company is building digital services and a suite of other gadgets around the device. Those newer businesses, along with higher iPhone prices, have supported revenue growth.

    Apple’s fiscal fourth-quarter outlook is closely watched because this is usually the period when the company unveils new iPhones. The company is expected to launch three new phones later this year. That’s raised Wall Street expectations for more sales and profit.

    The results “were driven by continued strong sales of iPhone, Services and Wearables, and we are very excited about the products and services in our pipeline”, Tim Cook, Apple’s CEO, said in a statement.

    Fiscal third-quarter sales rose 17% to $53.3-billion, Apple said. Profit came in at $2.34/share. Analysts expected revenue of $52.4-billion and earnings of $2.18/share.

    41 million iPhones

    The company sold 41.3 million iPhones in its third quarter, generating revenue of $29.9-billion. That was driven by a higher average selling price of $724, thanks in part to the iPhone X, which starts at $999.

    Analysts were looking for 41.6 million iPhone units in the quarter, and an average selling price of $699, according to estimates compiled by Bloomberg News.

    During a conference call with analysts, Cook said the iPhone X was the most popular iPhone in the fiscal third quarter, gaining market share around the world.

    Apple reported record services revenue of $9.55-billion, up 31% from a year earlier. Analysts forecast $9.2-billion. The category includes the App Store, Apple Music, iCloud storage and Apple Pay. The company is working on expanding these offerings with original videos and a news subscription service.

    Apple’s newest iPhones

    Cook told analysts that Apple is on track to meet a goal of doubling Services revenue by 2020. Paid subscriptions have now passed 300 million, he also noted.

    Apple said its gross profit margin will be 38-38.5% in the fiscal fourth quarter, versus analysts’ estimates of 38.2%.

    The company’s Other Products segment continued to see strong growth, with revenue up 37% to $3.7-billion. The category includes AirPods headphones, the Apple Watch, Apple TV and the HomePod. Cook said wearables were a highlight of the quarter, with sales up 60% year over year. The Apple Watch had a record quarter with mid-40 percent growth, the CEO also said. The company doesn’t report sales figures for the Watch.

    Apple said it sold 11.6 million iPads in the quarter, up from the 11.4 million in the year-ago period. In March, Apple launched an updated $329 iPad geared toward students. It’s also working on an upgraded Pro model with iPhone X features like Face ID, which could increase sales of the device.  — Reported by Mark Gurman, (c) 2018 Bloomberg LP

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple Tim Cook top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleCell C set to score from Rain’s fixed-LTE pullback
    Next Article TechCentral’s top 5 podcasts in July – what did you miss?

    Related Posts

    Major security alert for iPhone users

    Major security alert for iPhone users

    18 March 2026
    Samsung's trifold gamble ends in retreat

    Samsung’s trifold gamble ends in retreat

    17 March 2026
    iStore prices MacBook Neo at R11 999 in South Africa

    iStore prices MacBook Neo at R11 999 in South Africa

    6 March 2026
    Company News
    How consumers can identify a true QLED TV

    How consumers can identify a true QLED TV

    30 March 2026
    Kaspersky, Afripol team up to combat African cybercrime

    Kaspersky, Afripol team up to combat African cybercrime

    30 March 2026
    Modernise infrastructure with next-gen compute using HPE VM Essentials - Riaan Swart Tarsus Distribution

    Modernise infrastructure with next-gen compute using HPE VM Essentials

    30 March 2026
    Opinion
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    SA finally has a broadband map - and it reveals where the gaps are

    SA finally has a broadband map – and it reveals where the gaps are

    31 March 2026
    Bookmakers want banks to cut off offshore online gambling sites

    Bookmakers want banks to cut off offshore online gambling sites

    31 March 2026
    Government steps in as fuel shock hits

    Government steps in as fuel shock hits

    31 March 2026
    Uber commits R5-billion to South Africa amid licensing woes - Deepesh Thomas

    Uber commits R5-billion to South Africa amid licensing woes

    31 March 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}