Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Xneelo breaks ground on second Samrand data centre

      Xneelo breaks ground on second Samrand data centre

      3 February 2026
      Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

      Heavyweights backing ZARU, a new rand-based stablecoin

      3 February 2026
      China's Haier takes aim at Samsung, LG and Hisense in South Africa

      China’s Haier takes aim at Samsung, LG and Hisense in South Africa

      3 February 2026
      South African tech start-ups that sold big on the world stage

      South African tech start-ups that sold big on the world stage

      3 February 2026
      Standard Bank branches are going cashless - Kabelo Makeke

      Standard Bank branches are going cashless

      3 February 2026
    • World
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
      Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel takes another hit

      23 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Investment » Apple’s relentless rally puts $3-trillion valuation in view

    Apple’s relentless rally puts $3-trillion valuation in view

    Apple’s rally in 2023 has brought it back to the brink of a historic threshold: a $3-trillion market valuation.
    By Ryan Vlastelica22 May 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Apple’s rally in 2023 has brought it back to the brink of a historic threshold: a US$3-trillion market valuation.

    The stock has soared 35% this year, adding nearly $690-billion in market value, as investors have flocked to the iPhone maker’s steady revenue and massive cash flows. The advance has put Apple within striking distance of its January 2022 record.

    “In my career, I never envisioned a company of this size, but then I never envisioned a company capable of generating more than $100-billion in free cash flow in a year,” said Patrick Burton, a portfolio manager of the MainStay Winslow Large Cap Growth Fund, which owns nearly 4.5 million shares of the Cupertino, California-based firm, as of the latest data. “When you look at the underlying metrics, it’s understandable why Apple has done so well.”

    When you look at the underlying metrics, it’s understandable why Apple has done so well

    Apple and other technology behemoths have been market standouts this year as investors have gravitated to companies with the biggest scale while staring down risks from a potential recession, bank failures and now a US debt-ceiling standoff. It’s a favourite stock for institutional investors, hedge funds, retail investors and Warren Buffett.

    The stellar performance has, however, led to an increased debate around Apple’s valuation. At 28 times projected earnings, the stock is in rarefied air for a technology firm whose revenue is expected to shrink this year, trading at a premium to its own history, as well as the market.

    While Apple briefly rose above $3-trillion in early 2022, it failed to close above that level, and the peak marked the start of a downtrend that resulted in a 27% drop that year as investors fled tech stocks amid soaring interest rates. Should Apple achieve the milestone, it would be the first to do so. Currently, at $2.76-trillion, it is bigger than the entire Russell 2000 index.

    Bull case

    Apple’s results this month underlined the bull case. Both earnings and revenue were better than expected, thanks to a rebound in the iPhone and growth in its Services business. The company also raised its dividend and announced plans for $90-billion in stock repurchases.

    That commitment to shareholder returns, coupled with the firm’s durable revenue streams, made Apple and other megacap tech stocks a favourite safety play earlier this year, when the collapse of Silicon Valley Bank led to turmoil in the banking sector. But now, amid expectations the US Federal Reserve will start cutting interest rates as soon as July to stoke economic growth, investors are looking to it for its offensive, rather than defensive, characteristics.

    “Apple is just as likely to perform well in a risk-on environment as a risk-off one,” said Sylvia Jablonski, CEO of Defiance ETFs. “You can’t expect 20-30% returns from here, but I’d rather park my money here than in a treasury. There is a lot of opportunity for growth even in a tough market, and it pays a dividend, buys back a ton of stock and has this incredibly strong balance sheet, all of which is attractive to investors.”

    To be sure, Apple’s ever-increasing influence in major stock indexes means any reversal in the rally would pose a broader risk to markets. The shares represent nearly 7.5% of the S&P 500 Index, a level that has marked a peak in recent years.

    “When a company executes as well as Apple has, people may feel it is immune to risks,” said Sal Bruno, chief investment officer at IndexIQ. “Right now we’re seeing the positive side of it being the biggest weight, since it has delivered fantastic results and shown terrific strength, but whenever we’ve seen market concentration spike in the past, it hasn’t ended well. If it trips or there’s a sense it has gotten overvalued, there’s more risk for the market overall.”  — (c) 2023 Bloomberg LP

    Get TechCentral’s daily newsletter



    Apple
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMTN on the hunt for alternatives to Eskom
    Next Article Meta Platforms smacked with R25-billion EU fine

    Related Posts

    Apple acquires audio AI start-up Q.ai

    Apple acquires audio AI start-up Q.ai

    30 January 2026
    Chip shortage will get worse, Samsung warns

    Chip shortage will get worse, Samsung warns

    29 January 2026
    Reports of the smartphone's impending death are greatly exaggerated

    Reports of the smartphone’s impending death are greatly exaggerated

    28 January 2026
    Company News
    Breaking silos with SAS: Agile insurance in an uncertain world

    Breaking silos with SAS: agile insurance in an uncertain world

    2 February 2026
    Stellar year expected for Digicloud Africa and its reseller partners - Gregory MacLennan

    Stellar year expected for Digicloud Africa and its reseller partners

    2 February 2026
    How to subscribe to South Africa's best tech podcasts - TechCentral

    How to subscribe to South Africa’s best tech podcasts

    2 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Xneelo breaks ground on second Samrand data centre

    Xneelo breaks ground on second Samrand data centre

    3 February 2026
    Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

    Heavyweights backing ZARU, a new rand-based stablecoin

    3 February 2026
    China's Haier takes aim at Samsung, LG and Hisense in South Africa

    China’s Haier takes aim at Samsung, LG and Hisense in South Africa

    3 February 2026
    South African tech start-ups that sold big on the world stage

    South African tech start-ups that sold big on the world stage

    3 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}