Author: Andrew Harris

For years, the ICT distribution model was remarkably stable. But the environment around us has shifted – fast.

What started as a convenience has become the way many customers expect to do business.

Predictive distribution, enabled by AI, is not just possible but inevitable, writes DCC Technologies’ Andrew Harris.

As the channel continues to evolve, the organisations that embrace shared value – over individual gain – will be the ones that remain relevant and resilient.

There’s a clear need for a change in how IT distributors support their resellers, writes Andrew Harris.

Distributors that continue with a business-as-usual mindset risk becoming irrelevant in an innovation-led market.