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TikTok has become one of the world’s most popular apps by serving up a steady beat of lip-syncing videos and viral memes. But it’s also scooping up massive amounts of data on its users and tracking their every move.

It was sold as an all-or-nothing moonshot into space, the boldest pay package in corporate history. Now, with Tesla’s stock on a seemingly unstoppable rise, Elon Musk is poised to collect $2.4-billion.